• www.digitalmediawire.com

2020 AGENDA

SUBJECT TO CHANGE
  • thursday feb 06
  • friday feb 07

Welcome and Introductory Remarks

9:30 AM - 9:40 AM
Bayview Ballroom
SPEAKER:
Ned Sherman, Partner, Manatt Digital; Founder, Digital Media Wire

Ned Sherman

Partner, Manatt Digital;
Founder, Digital Media Wire

OPENING PRESENTATIONS

9:40 AM - 10:00 AM
Bayview Ballroom

View From The Top: The future of streaming

10:15 AM - 10:45 AM
Bayview Ballroom
This panel of industry leaders will discuss how video content will be consumed and monetized through streaming and OTT services. What business models and pricing strategies are likely to drive adoption and user growth? How will different services distinguish themselves and attract loyal subscribers? What innovations, business models and features will fuel growth in the marketplace?

KEYNOTE CONVERSATION with pluto tv

10:45 AM - 11:30 AM 
Bayview Ballroom

Morning Break

11:30 AM - 11:45 AM

FIRESIDE CHATs

11:45 AM - 12:15 PM
All

View from the top: Dealmakers panel

11:45 AM - 12:15 PM
Bayview Ballroom

Games/esports: women in gaming

11:45 AM - 12:15 PM
Pacific III

Music: ar at music festivals

11:45 AM - 12:15 PM
Malibu/Santa Monica

VIDEO/TV/MOVIES: 
SPORTS & ESPORTS:
A NEW WAVE OF INTERACTIVITY AT THE INTERSECTION OF STREAMING, BETTING & FAN ENGAGEMENT 

12:15 PM - 12:45 PM
Sierra
The legalization of sports betting, the rise of Twitch, eSports & interactivity, and the legalization of the NCAA sports influencer market is opening a new wave of innovation on an age-old topic: Interactivity. This panel will bring together the leading innovators on this topic from the sports network perspective as well as from the sports league and team POV. Will it work this time around? How will it impact the TV rights? Are advertisers and sponsors ready to step-up to the ongoing creative engagement task that is required? What does the future hold for NCAA sports – and all of sports – as these trends sink in? These and other topics will be discussed with substantive examples of what works and why.

BRANDS/ADVERTISINg: 
PLATFORM-SPECIFIC CONTENT: ADAPTING TO THE CHANGING DISTRIBUTION LANDSCAPE

12:15 PM - 12:45 PM
Promenade
Distribution platforms are constantly evolving and offering more ways for brands to engage their consumers, each with varying results. With each change, there is an investment of time, money, and experimentation. Additionally, pop-up blockers are affecting views as consumers seek an interruption-free digital lifestyle. Hear from leaders in their field discuss what worked, what hasn’t, and what they’ve learned to keep delivering value to their consumers.

creators/Influencers: WHY CREATIVITY & INFLUENCE MATTER

12:15 PM - 12:45 PM
Pacific II
This panel of industry experts will discuss the role that creators and influencers play in the digital economy. What defines creativity and influence? How are creators and influencers shaping culture? What is the role of creators and influencers vis-à-vis brands and marketing? 

GAMES/ESPORTS: THE State of the digital games market

12:15 PM - 12:45 PM
Pacific III
Industry leaders discuss the state of the games industry as the business continues its transition towards a multi-platform future. What does it take to make a successful game these days across platforms? What emerging platforms will be the most important in the years to come? How do you acquire and retain users and make money in this increasingly complicated gaming universe? 

MUSIC: The future of the music business

12:15 PM - 12:45 PM
Malibu/Santa Monica 
With so much of the media coverage today focused streaming and festivals, the big changes impacting the whole ecosystem can be overlooked. In the face of streaming's growth to 75% of the overall U.S. pie, we now have vast amounts of data, consumer behavior, and changing systems. What is the longer-term impact of this change on the pipes and communities in music? This panel will share 5 major changes in the music business that are affecting live performance, music local and global communities, backends and systems, and music careers.

RIGHTSTECH: The futurE OF RIGHTS & ROYALTIES

12:15 PM - 12:45 PM
Palisades 
Industry leaders discuss the latest tools and trends in digital licensing and rights management, the impact of legislative changes on how movies, music and television are licensed and distributed, and what artists and rights owners can expect in the years to come.

LUNCH BREAK

12:45 PM - 2:00 PM

VIEW FROM THE TOP: THE X[R] FACTOR: CREATING IMMERSIVE EXPERIENCES FOR ENTERTAINMENT

2:00 PM - 2:30 PM
Bayview Ballroom
This panel of leaders in immersive entertainment will discuss the hardware and software, including sensory interfaces, applications, and infrastructures, that are enabling immersive content creation for virtual reality (VR), mixed reality (MR), augmented reality (AR), and cinematic reality (CR). How are these tools being used to generate new entertainment experiences by bringing digital objects into the physical world and bringing physical world objects into the digital world? The panel will focus on what is available in the market today. What are the available apps, content, devices, and headsets? What is the current state of consumer adoption?

keynote presentation

2:30 PM - 3:00 PM
Bayview Ballroom

Featured Presentations

3:15 PM - 3:30 PM
All

VIDEO/TV/MOVIES: 
TODAY’S VIDEO MIX: OTT, CABLE, AND LINEAR TELEVISION

3:30 PM - 4:00 PM
Sierra
The lines between linear television and OTT services are blurred more than ever with digital services offering network/cable streams with DVR capabilities. Alternately, traditional linear services have their own apps and are buying into OTT services and content. What does this say about the viewing habits of today’s consumers? Are broadcasters and distribution companies responding effectively? Where do advertisers fit in? 

BRANDS/ADVERTISING: 
the entertainment marketing mix

3:30 PM - 4:00 PM
Promenade

CREATORS/INFLUENCERS: 
the evolution of influencer marketing

3:30 PM - 4:00 PM
Pacific II

GAMES/ESPORTs: 
HOLLYWOOD & GAMES

3:30 PM - 4:00 PM
Pacific III

MUSIC: technology and the ever-evolving music business

3:30 PM - 4:00 PM
Malibu / Santa Monica

RIGHTSTECH: The Price of Rights: How the Streaming Boom is Impacting Licensing Fees and Library Values

3:30 PM - 4:00 PM
Palisades
Worldwide growth in paid music subscriptions and the boom in over-the-top video streaming services is creating unprecedented demand for streaming rights. How is that affecting the price of rights and the value of content libraries?

VIDEO/TV/MOVIES: NICHE OTT SERVICES: FORMULAS FOR SUCCESS

4:00 PM - 4:30 PM
Sierra

BRANDS/ADVERTISING: 
THE BRAND AS A MEDIA COMPANY

4:00 PM - 4:30 PM
Promenade

CREATORS/INFLUENCERs: 
CREATORS & INFLUENCERS ROUNDTABLE

4:00 PM - 4:30 PM
Pacific II
In today's crowded online landscape, attention is harder to command than ever and digital influencers have emerged as one of the most reliable ways to reach Millennial audiences and drive brand affinity. This panel of top creators and influencers will discuss how brands can leverage the voices of creators and influencers with massive followings for digital campaigns.

GAMES/ESPORTS: 
VIRTUAL HOLLYWOOD: WHAT ARE THE MAJOR STUDIOS DOING TO EMBRACE XR?

4:00 PM - 4:30 PM
Pacific III
Hollywood franchises have surged beyond the theater to generate billions of dollars in revenue from video games to toys to live experiences. What is the opportunity to extend storytelling and fan engagement into the realm of AR/VR/MR. What monetize opportunities exist and this intersection and storytelling and XR? What roles will immersive technologies play in brand engagement and storytelling moving forward?

MUSIC: MUSIC AS AN ORIGINAL VIDEO CONTENT STRATEGY

4:00 PM - 4:30 PM
Malibu/Santa Monica
A multitude of video platforms have offered new ways to incorporate music through innovative video strategies. Doing an album release or building a loyal fanbase through Snapchat, to the likes of Apple and Spotify gearing up on original video content, or the numerous other publishers that tell stories through music video, this area has been the wild west for marketers. What does the future have in store and how will this change the narrative of these videos. 

RIGHTSTECHThe Art of Artificial Intelligence

4:00 PM - 4:30 PM
Palisades
From music and movies, to fine arts, stock photography, journalism and literature, the number of works produced by, or with the help of artificial intelligence systems is growing rapidly. How will the increasing use of A.I. impact human creators? Who owns the rights to machine-made works?

NETWORKING BREAK

4:30 PM - 5:00 PM

VIEW FROM THE TOP: THE FUTURE OF THE VIDEOS/TV/MOVIES BUSINESS

5:00 PM - 5:30 PM
Bayview Ballroom
This panel of top decision-makers discusses the future of monetization and new digital distribution models and platforms for premium video. What does it take to make successful premium video content to be distributed and monetized on multiple platforms and devices? How do you engage, empower, connect and monetize audiences across platforms? What trends and developments are the most important to the future direction of the industry?

KEYNOTE CONVERSATION

5:30 PM - 6:00 PM
Bayview Ballroom

DAY 1 RECEPTION
(BAYVIEW ROOFTOP)

6:00 PM - 7:00 PM

Welcome and Introductory Remarks

9:30 AM - 9:40 AM
Bayview Ballroom
SPEAKER:
Ned Sherman, Partner, Manatt Digital; Founder, Digital Media Wire

Ned Sherman

Partner, Manatt Digital;
Founder, Digital Media Wire

OPENING PRESENTATIONS: THE FUTURE of dIGITAL Entertainment

9:40 AM - 10:15 AM
Bayview Ballroom
Visionary presenters give their perspectives on the future of digital entertainment followed by Q/A.

View From The Top: The power of direct and digital for brands & Marketing

10:15 AM - 10:45 AM
Bayview Ballroom
This panel of industry heavy weights tackles our conference theme – “The Power of Direct and Digital” – a theme that speaks to the massive shift underway in the media landscape as consumers are empowered by new technologies, platforms and devices that are enabling them to access media and entertainment content - video, games, music, comics and books - on their own terms - whenever and however they want. How are media companies and brands harnessing the power to own
their customer relationships and engage directly with consumers? How are digital technologies, platforms and devices being used to open new channels, broaden customer reach and drive revenue?

Keynote ConversatioN 

10:45 AM - 11:15 AM 
Bayview Ballroom

Morning Break

11:15 AM - 11:45 AM

FIRESIDE CHATs

11:45 AM - 12:15 PM
All

VIDEO/TV/MOVIES: 
original video content leaders roundtable

12:15 PM - 12:45 PM
Sierra
Quality video content is in demand with digital, television and cable networks competing to capture and retain viewers. This panel of industry experts will discuss the formats, genres and storytelling techniques that are in most demand, how competition is driving innovation and creativity and the winning formulas for success.

BRANDS/ADVERTISING: 
THE AGE OF CONSUMER-FIRST MARKETING: BRIDGING CONTENT AND COMMERCE
 

12:15 PM - 12:45 PM
Promenade
Content is one of the most powerful drivers of brand experiences, whereby marketers become storytellers, compelling consumers to not only listen and learn, but to also engage. And just as content consumption has evolved, so has consumer purchasing behavior. In an always-connected mobile ecosystem, consumers are making more informed purchase decisions through both digital and physical showrooming. We will explore the how these new tools are informing content creation, reshaping media planning, and ultimately drive sales for brands and retailers.

CREATORS/INFLUENCERS: 
The Podcast evolution

12:15 PM - 12:45 PM
Pacific II

GAMES/ESPORTS: THE OPPORTUNITY FOR BRANDS, AGENCIES & MARKETERS 

12:15 PM - 12:45 PM
Pacific III
The panel will discuss the best of brand activations of esports teams, leagues, competitive gamers and streamers and the rapidly growing and evolving market for eSports.

MUSIC: EXPANDING MUSIC FESTIVALS THROUGH LIVE STREAMING: CONNECTING BRANDS WITH VIEWERS AROUND THE WORLD

12:15 PM - 12:45 PM
Malibu/Santa Monica
Live video is no longer a secondary part of music festivals. It’s become an essential part of the marketability of the event and an additional revenue center as it opens up new inventory for brands to capitalize on to a worldwide audience. This panel will discuss how festivals and their partners are creating experiences where viewers can connect with fellow audience members and truly feel part of the event - while brands can engage the digital audience without being overly intrusive.

rightstech: Music’s Modern Makeover

12:15 PM - 12:45 PM
Palisades
The recently passed Music Modernization Act rewrote the rules for how mechanical rights will be managed, licensed and accounted for in the U.S. Now, the industry needs to modernize its systems, business practices and record keeping to comply. What new tools do publishers, streaming services, artist management and other stakeholders need to achieve the goals of the new law? How will the MMA change the industry's view of open/closed data?.  

Lunch BreaK

12:45 PM - 2:00 PM

View from the top: esports next big act

2:00 PM - 2:30 PM
Bayview Ballroom

FIRESIDE CHAT: UPPING THE GAME IN GAMING VC

2:30 PM - 3:00 PM
Bayview Ballroom

NEtworking break

3:00 PM - 3:30 PM

VIDEO/tv/moviesdirect to consumer models 

3:30 PM - 4:00 PM
Sierra

Brands/Advertising: 
Advertising and the 2020 Election

3:30 PM - 4:00 PM
Promenade

GAMES/ESPORTS: GAMING IN THE CLOUD

3:30 PM - 4:00 PM
Pacific III

creators/Influencers: 
INFLUENCER MARKETING: Which Platform is Right for you? 

3:30 PM - 4:00 PM
Pacific II
Digital influencers can be instrumental to getting content, services, and products in front of the right audiences. What are the most effective strategies today for working with influencers and what are the metrics that determine success? With influencer marketing exploding, there are a plethora of platforms available to help influencers and brands. This panel will discuss the differences between platforms and how to decide which is right for you from the perspective of an influencer and a brand. 

MUSIC: ARTIST EMPOWERMENT

3:30 PM - 4:00 PM
Malibu / Santa Monica

rightstech: New Rules for Rights

3:30 PM - 4:00 PM
Palisades
From the Music Modernization Act, to the E.U. Copyright Directive, to the copyright small-claims court, privacy laws and antitrust reviews, the regulatory landscape for rights management, licensing and usage is shifting around the world. How will the new rules affect rights owners and the business of licensing?

VIDEO/TV/MOVIES: THE POWER OF DATA: ai FOR MEDIA & ENTERTAINMENT

4:00 PM - 4:30 PM
Sierra
Artificial intelligence (AI) is transforming the media and entertainment business – impacting everything from content creation to the consumer experience. An effective AI strategy is essential in managing content and personalizing the consumer experience, from driving title recommendations to curating content based on consumer preferences. This panel focuses on how media companies are managing audience data, operational data and content data (metadata) in a unified manner to power effective AI-driven decision-making, attract and retain users and provide personalized and impactful experiences.

BRANDS/ADVERTISING: 
WHAT’S NEXT IN EXPERIENTIAL MARKETING

4:00 PM - 4:30 PM
Promenade
Experiential is key a component of brand marketing today. This panel will discuss the types of experiences that are drawing audiences and fans and the marriage of the digital and physical to create measurable engagement before and after the event.

Creators/influencers: GOT GAME? STRATEGIES FOR GAMER CONTENT ACROSS THE VIDEO ECOSYSTEM 

4:00 PM - 4:30 PM
Pacific II
This panel will discuss the growth of game-related content on video platforms, the networks that provide the content, and the communities of gamers around the world that are tuning in great numbers to view gameplay videos, trailers, original series, live streams, and news. What are the opportunities — both for marketing and monetization — to connect with the gamer generation through video content?

GAMES/ESPORTS: The growth of mobile gaming

4:00 PM - 4:30 PM
Pacific III

music: brands and music

4:00 PM - 4:30 PM
Malibu/Santa Monica
Everywhere you look, brands have found a way to utilize music to sonically enhance the connection to their customers. Whether it’s through live music, brand ambassadors, using the artist's likeness, or through activations, these partnerships are here to stay. What are the challenges of short- or long-term deals, what are the opportunities, and in what areas does the future hold?

rightstech: tools for diy artists

4:00 PM - 4:30 PM
Palisades
From music, to filmmaking, to publishing, new technologies and platforms are creating ever-more tools for creators to go it alone, without a label, studio or publisher. This panel will examine how artists can the newest tools to take control of their careers.  

Day 2 reception

4:30 PM - 5:30 PM
Sinder Lounge