Brands/Advertising: The Entertainment Marketing Mix: Strategies For Impact
February 06, 2020
3:30 PM - 4:00 PM
Peter Phillips is the Chief Operating Officer at GIPHY where he heads all business and operations functions. He is an accomplished leader with a strong management background from high-profile brands and startups, and has extensive experience in the entertainment industry. Prior to GIPHY, he was the Principal at Paladin Media Advisory where he consulted for companies in the TV/OTT, digital media, video games, and publishing verticals. Peter also served as EVP and General Manager of Interactive and Distribution at Marvel Entertainment, where he led the company's digital media division, video games unit, and content distribution group. He has also held management roles at Weight Watchers International, Fandango, and Paramount Pictures. His accolades include numerous Webby Awards and he is a member of the Academy of Television Arts & Sciences. Peter received his BA in Psychology, Magna Cum Laude (Phi Beta Kappa) from Rice University and his MBA from UCLA Anderson School of Management.