VIEW FROM THE TOP: THE FUTURE OF THE VIDEOS/TV/MOVIES BUSINESS
February 06, 2020
4:30 PM - 5:00 PM
Based in the company’s Santa Monica office, Alison Hoffman is the Chief Marketing Officer for Starz. She is responsible for spearheading brand and content marketing for the network, driving acquisition for the STARZ app and delivering data-driven insights that support all facets of the business. In her role, she oversees creative strategy, media planning, acquisition marketing, product development, social marketing, program operations and analytics.
Hoffman was one of the key executives responsible for launching the STARZ app and currently manages the network’s direct-to-consumer business. In 2018, the STARZ app was named one of the Top 5 streaming services in the US and has consistently ranked in the Top 10 Entertainment Top Grossing category on iTunes since its launch. Over the past year, Hoffman led STARZ in its efforts to build the OTT business, delivering 90% growth year-over-year and outpacing competitors HBO and Showtime. She has worked closely with partners including Amazon and Hulu to successfully launch STARZ on new platforms while continuing to build the STARZ brand as the premium streaming content platform appealing to female audiences around the world.
In the past year, Hoffman has built world-class Acquisition Marketing and Insights & Analytics departments for Starz from the ground up. Additionally, she has expanded her purview and now manages Program Operations for the network, which includes Program Scheduling, Content Operations and Post-Production among other disciplines.
During her tenure at Starz, Hoffman launched a master brand strategy for STARZ, repositioning the network as a home for acclaimed and diverse original programming. She’s led campaigns for the entire STARZ Originals slate, including “Power,” “Outlander” and “American Gods” enabling STARZ to compete for and retain subscribers in an increasingly competitive and fragmented television landscape.
Hoffman has been named to Variety’s Annual Impact Issue, Multichannel News’ Wonder Women in Streaming Awards and “Women to Watch” list as well as Cablefax’s Most Innovative People in Multiscreen. She joined STARZ in 2012 after serving as Vice President of Creative and Brand Strategy at AMC Networks where she was a key architect of award-winning marketing campaigns for series such as “Mad Men,” “Breaking Bad” and “The Walking Dead.”
Hoffman holds a Bachelor of Science degree in psychology from Brown University. A native of Westfield, New Jersey, Hoffman is a resident of Los Angeles with her husband and three sons ages 12, 9 and 6.