Digital influencers can be instrumental to getting content, services, and products in front of the right audiences. What are the most effective strategies today for working with influencers and what are the metrics that determine success? With influencer marketing exploding, there are a plethora of platforms available to help influencers and brands. This panel will discuss the differences between platforms and how to decide which is right for you from the perspective of an influencer and a brand.
The Evolution Of Influencer Marketing
February 07, 2020
3:30 PM - 4:00 PM
Sierra
PANELISTS:
Sarah Comtois, Director, Planning/Senior Partner - Team Facebook, Mindshare
Javon Frazier, Chief Product Officer and President, Gaming, Studio71
Phil Hickey, EVP, Brand & Marketing, Seriously
Mike Johnson, Head of Social/Digital, Brand Consulting, CAA
MODERATOR: Eric Dahan, CEO, Open Influence
Sarah Comtois, Director, Planning/Senior Partner - Team Facebook, Mindshare
Javon Frazier, Chief Product Officer and President, Gaming, Studio71
Phil Hickey, EVP, Brand & Marketing, Seriously
Mike Johnson, Head of Social/Digital, Brand Consulting, CAA
MODERATOR: Eric Dahan, CEO, Open Influence
PANELISTS
Sarah Comtois
Director, Planning/Senior Partner - Team Facebook,
Mindshare
Javon Frazier
Chief Product Officer and President, Gaming,
Studio71
Phil Hickey
EVP, Brand & Marketing,
Seriously
Mike Johnson
Head of Social/Digital, Brand Consulting,
CAA
Eric Dahan
CEO,
Open Influence