CREATORS/INFLUENCERS: WHY CREATIVITY AND INFLUENCE MATTER
February 07, 2020
4:00 PM - 4:30 PM
Strategy Director, Influencer Marketing, Deutsch LA
Lenoria Addison leads the influencer marketing practice at Deutsch LA where she develops influencer strategies for Taco Bell and CMAB amongst other agency clients. She works across the fields of advertising, entertainment, influencer marketing, and beauty. During her career, she’s launched global influencer campaigns for e-Bay Fashion, Samsung Global, Taco Bell, California Milk Advisory Board and produced branded series for YouTube with Keke Palmer, Caeli, Todrick Hall and more while at Deutsch, R/GA and AwesomenessTV. Lenoria is an advocate for inclusion and diversity in the influencer marketing space and has spoken at leading conferences and published opinion pieces on the role influencers play in equality. She’s the founder of Palette a D2C haircare brand focused on disrupting the hairstyling category. Fiercely passionate about entrepreneurship and developing creative solutions for the digital world, she brings a wealth of knowledge and experience to every venture.