Lars Murray is a strategist, marketer, creator, and connector with a track record of opening new revenue streams and opportunities for leading content and streaming companies and for partners and clients in the music, media, technology and entertainment fields.
He is currently a partner in two ventures focusing on audio content and technology, PopCult WorldWide and Voxally, and works with the royalty technology firm RYLTI.
PopCult Worldwide produced the first artist microcast distributed exclusively on the Alexa and Google assistant platforms, K Flay's "What Am I Doing Here," for Interscope Records. Its 20 weekly episodes ran in the fall of 2019. PopCult has multiple audio-first content projects and partnerships in development.
Voxally is the company behind Voicedrop, a platform that empowers artists to message fans directly through Alexa and Google Assistant. Voicedrop provides a simple, one-stop interface that enables artists to upload audio or text to speech messaging, to accumulate followers, and to push messaging to their subscribers.
At Pandora from 2014-2018, Murray led the effort to unlock the value of its scale and unique technology and create new opportunity for the entire music ecosystem. Pandora became a vital partner to artists, labels, publishers, and the live music sector.
Murray has deep experience in the major label, independent label, and digital development sectors attacking new projects and initiatives, and opening new revenue streams and venues for exposure, operating on the principle that the artist-fan relationship is the core of any successful music initiative.