VIEW FROM THE TOP: THE POWER OF DIRECT AND DIGITAL FOR BRANDS & MARKETING
February 07, 2020
10:15 AM– 10:45 AM
Rebecca Glashow is the Co-Head of Awesomeness, a division of Viacom. Awesomeness is a leading media company serving the global Gen Z audience through its film and television studios. Prior to her role as Co-Head,Rebecca was the Head of Worldwide Distribution where she oversaw distribution for all content including AwesomenessTV series and Awesomeness Films worldwide.
Prior to joining Awesomeness, Rebecca was the Senior Vice President, Digital Distribution & Partnerships for Discovery Communications, where she oversaw the strategy, development and execution of Discovery’s digital media distribution business. She led the company’s digital video strategy and negotiations across all platforms (including TVE, VOD, EST and mobile) and played an essential role in expanding Discovery Communications’ digital video business worldwide.Rebecca joined Discovery as Vice President, Digital Media Distribution, where she oversaw the distribution of Discovery Mobile as well as broadband and iTV programming on digital platforms.
Before Discovery, Glashow was Director, Video-on-Demand and Interactive Television, Content Acquisitions for Comcast Cable Communications, where she negotiated new media license agreements, built content strategy, spearheaded new product initiatives and developed ad sales opportunities with Comcast Spotlight. She played an integral role in expanding Comcast's video-on-demand content offerings, securing the first movie VOD deal with Disney and launching a pioneering initiative with IFC Films that offered movies on-demand the same day they premiered in theaters.
Among her numerous industry honors and accolades, Glashow has been recognized as one of Multichannel News’ “Wonder Women,” “Women to Watch” and “40 Under 40,” as well as being named to CableFAX’s “Digital Hot List,” “20 to Watch: Rising Stars in Cable” and “Sales Executive of the Year” honors. She also serves on the Women in Cable Telecommunications (WICT) Board of Directors.
Glashow holds a bachelor's degree from Brown University. She is based at Awesomeness’ offices in New York.