BRANDS/ADVERTISING: WHAT'S NEXT IN EXPERIENTIAL MARKETING
February 06, 2020
3:00 PM – 3:30 PM
Head of Experiential Marketing within Brand Consulting, CAA
Michelle Roguso is Head of CAA Brand Consulting Experiential at leading entertainment and sports agency Creative Artists Agency (CAA). Based in the New York office, Roguso oversees an extensive team of event marketing experts, located in CAA’s Marina Del Rey location.
Roguso has more than 18 years of experience and has created, as well as executed industry-recognized experiential programs on behalf of brands, such as American Express, Verizon, Beam Suntory, Time Warner Cable, Discover Card, Tissot, and AT&T.