Games/Esports :Fireside Chat With Roblox And Warner Bros.
February 06, 2020
11:45 AM - 12:15 PM
Vice President of Partnerships, Roblox
As Vice President of Brand Partnerships, Christina Wootton builds awareness and engagement for Roblox by establishing strategic long-term relationships with premier brands. These partnerships provide enriching digital experiences for players worldwide.
With more than a decade of brand partnerships and digital advertising experience, Christina has spearheaded creative partnerships between Fortune 500 companies and brands including Disney, Warner Bros., Universal Pictures, Netflix, and Nike. Prior to Roblox, she led strategy and advertising sales for the West Coast at Stardoll Media, where she partnered with movie studios and entertainment companies to create custom, innovative programs to help them reach and engage their target audiences.
Christina graduated from California State University, Long Beach.