BRANDS/ADVERTISING: ADVERTISING AND 2020 ELECTION: WHAT’S NEXT?
February 06, 2020
4:00 PM - 4:30 PM
Head of Entertainment within Brand Consulting, CAA
Jeff Filiberto is Head of Entertainment Marketing for CAA Brand Consulting, a division of Creative Artists Agency (CAA), the world’s leading sports and entertainment agency. Filiberto is based in the New York office and works with a global team that advises brands, including Bose, Google, JPMorgan Chase, Mondeléz, Pizza Hut, KPMG, and Constellation, among others, on their sports, entertainment, and purpose-driven marketing strategies. Since launching eight years ago, CAA Brand Consulting has grown to more than 250 people in 12 international offices, servicing more than 30 corporate clients. CAA Brand Consulting provides comprehensive marketing services spanning strategic advisory, creative, experiential, digital/social, influencer marketing, and analytics and is currently advising, managing, and activating on more than $4 billion in strategic partnerships for its brand clients.
Filiberto began his career at Kraft Foods, managing iconic brands, such as Kraft Macaroni & Cheese, Kool-Aid, and Capri Sun. He then joined PepsiCo, where he was a senior member of the Sports Marketing team, managed the energy drink business, and led key marketing programs across many of the company’s biggest brands, including Pepsi, Mountain Dew, and Gatorade, among others. Throughout his career, Filiberto has lead powerful efforts across branded content, emerging technologies, and the sports and music industries. He joined CAA in 2010.
Filiberto graduated from the University of Michigan with a degree in Business and received an MBA from New York University Stern School of Business.