Adam Cardew joined Sony Music UK in 2016 as Digital Director and has spearheaded innovative digital activations and partnerships with Instagram, TikTok, Facebook, Twitter and Snapchat, while leading the in-house Digital Learning & Development programme for all Sony employees. In this role he headed several trailblazing projects for Sony Music labels, including two Lovie-winning projects with Columbia Records, such as the world-first Interactive Instagram Video for Mark Ronson’s ‘Pieces of Us’, and, for RCA, the first streaming-influenced merchandise collection in collaboration with UK rock band Bring Me The Horizon.
In 2019, he became VP, Podcasting & Creative Strategy managing the UK podcast division and launching a series of innovative, artist-led projects that tap into the increasingly important audio space. Initial shows have included partnering on the award-winning George Ezra & Friends podcast producing a Robbie Williams series, with many more in production. He also oversees the company’s Creator Network, the influencer and creator programme that services all Sony Music UK labels.