VIDEO/TV/MOVIES: SPORTS & ESPORTS: A NEW WAVE OF INTERACTIVITY AT THE INTERSECTION OF STREAMING, GAMIFICATION & SPORTS FAN ENGAGEMENT
February 06, 2020
12:15 PM - 12:45 PM
Executive Vice President, Advanced Media, WWE
Jayar Donlan is a seasoned digital and technology professional. In July 2018, Jayar was named Executive Vice President, Advanced Media reporting directly to WWE Chairman & CEO Vince McMahon, where he’s responsible for the creation and synchronization of WWE’s short-form content on digital and social and the long-form content WWE is creating for WWE Network. The Advanced Media Group combines resources and talents from WWE’s television studio, WWE Network and digital and social teams, comprising a team of 160.
Jayar has played a key role in developing WWE into one of the most-followed and influential brands in the world. Under Jayar’s leadership, the social media team has grown and flourished, helping WWE increase its social footprint to a total of nearly 1 billion combined followers and making WWE the No. 1 sports channel on YouTube and second most-viewed YouTube channel in the world.
During his tenure, WWE’s digital and social media teams have been honored with more than 100 awards or nominations. Last year, Jayar was recognized on Ad Age’s 40 Under 40 list and the Leaders In Sport 40 Under 40 list. This year, he was named Digital Executive of the Year by Cynopsis Sports.
Jayar is a member of the board of directors for Boys & Girls Club Stamford. He leverages his professional experience to help Boys & Girls Club achieve their mission to enable all youth, especially those who need us most, to reach their full potential as productive, caring and responsible citizens.
Prior to joining WWE, Donlan was Vice President of Analytics at MXM Social and served as a member of the MXM Social Leadership team, helping shape strategy for a number of entertainment and sports clients, including NBC, Disney and Sony. Jayar is a graduate of Georgetown University.