A 23-year veteran in the digital media and entertainment industry, Rob Schonfeld currently serves as senior vice president of revenue for Activision Blizzard and has been at the company since July 2012. In this role, Schonfeld oversees the development of viable business strategies for the digital and traditional distribution of Activision Blizzard’s games, films, and television content globally, and the management of business partnerships and licensing agreements in fulfillment of those strategies. He is also responsible for the go-to-market commercial operations in the United States, Canada, and Latin America.
Prior to joining Activision Blizzard, Schonfeld spent twelve years at the Walt Disney Company / Disney ABC Television Group, in various roles related to the digital distribution of film and television content, including business development and sales leadership positions.
Before joining Disney, Schonfeld worked for Razorfish as the Los Angeles office’s senior strategy lead, where he was responsible for developing new business and marketing initiatives. He has also served as a senior strategy consultant at PriceWaterhouseCoopers in their entertainment and media sector, and as an investment banking analyst.
Schonfeld earned a master’s of business administration from UCLA’s Anderson School, and a bachelor’s degree in Commerce from the University of British Columbia.