CREATORS/INFLUENCERS: THE EVOLUTION OF INFLUENCER MARKETING
February 07, 2020
3:30 PM - 4:00 PM
Director, Planning/Senior Partner - Team Facebook, Mindshare
Sarah Comtois is currently the US lead for Facebook’s Blue App (Groups, Dating, Events, Fundraising etc.) and Messenger/Messenger Kids business. With more than 12 years of experience in the media business, Sarah has worked across a plethora of verticals, including a specialty in franchise marketing, tech and government businesses such as the California Lottery. Over the past year, Sarah has successfully led Facebook’s largest marketing efforts to date on behalf of Mindshare – in addition to supporting new product launches across the Facebook Blue App and full scale Influencer campaigns. She has her Bachelor of Communication degree from The University of Toledo and hails from Cleveland, Ohio – settling in Southern California 8 years ago.