VIEW FROM THE TOP: THE POWER OF DIRECT AND DIGITAL FOR BRANDS & MARKETING
February 07, 2020
10:15 AM - 10:45 AM
CEO / Strategist, RelishMix
Marc has been an early mover, from the digital production transformation in the 90’s, to the dot-com web video explosion, and now the social entertainment revolution in television, film and streaming.
Karzen has worked on award winning network marketing campaigns for ABC, CBS, FOX, Paramount Domestic, Columbia TV, Warner TV, Disney Channel, UPN launch, HA! launch, Studios USA, Spike, AMC, Vh1, HBO, MTV, Animal Planet, AMC and for many production companies.
Karzen’s work in production began at NBC on LATE NIGHT WITH DAVID LETTERMAN where he shot the award winning iconic bumpers for 10 years, plus work on SATURDAY NIGHT LIVE for 12 seasons. He’s also worked on shows for FOX, CBS, E!, Columbia TV, Tribune, The CW, truTV, Telepictures, FOX Sports and FX. In promos, worked as ACD at Jacobs & Gerber and AD at Grey Entertainment. Theatrical campaigns include work for Paramount, Columbia, Buena Vista, Warner Bros. and multiple creative trailer shops.
Running RelishMIX, Karzen has delivered social marketing strategies for Universal Pictures, Disney, Sony, Warner Bros. Theatrical, Fox Searchlight, Annapurna, Lionsgate, Fox Broadcasting, Warner Music Group, CBS, Riot Games, YouTube New Year’s Event, CMT, BAFTA, Animal Planet, MSNBC, The CW, SpikeTV, Vh1, OWN and Discovery Channel. Karzen also hand-built intranet clip approval systems for his network produced TV shows.
Karzen started and ran cutting-edge digital-tech companies including Q Studios (Digital Live Action), Karzen Communications (Motion Graphics), UFO Interactive, The Hatchery (Digital Previz for Commercials), Thunder Music (with Art Wright) and Saddletude (online network for Equestrian Sports, funded by Ash Capital) which was a channel on the Apple Quicktime Network.
Karzen’s work has been nominated for an Emmy, contributed to 12 Emmy Awards, 31 Emmy nominations and contributed to 5 Oscar nominated pictures — also, recognized by the Broadcast Designers Association, Cannes Lions Advertising Festival, Chicago Film Festival, Art Directors Club of NY, Telly Awards, NY Int’l Film & Television, Promax — and is a regular speaker at LA area universities, colleges and tech conferences.