CREATORS/INFLUENCERS: THE EVOLUTION OF INFLUENCER MARKETING
February 07, 2020
3:30 PM - 4:00 PM
Head of Social/Digital within Brand Consulting, CAA
Mike Johnson is the Head of Digital Strategy at CAA Brand Consulting, a division of leading entertainment and sports agency Creative Artists Agency (CAA). Based in Dallas, Johnson leads digital, social, and influencer strategy for CAA’s brand clients.
Prior to joining CAA Brand Consulting, Johnson worked at The Marketing Arm, where he served as Senior Vice President of Marketing and Brand Innovation, helping lead strategy for such companies as State Farm and Goodyear.
Previously, Johnson co-founded Next Impulse Media, LLC, a publisher and influencer marketing agency; and began his career at Electronic Arts (EA).
He received his Bachelor of Fine Arts from Amherst College and currently lives in Frisco, Texas, with his wife and four daughters.