Lauren Apolito is Senior Vice President of Strategy & Business Development at HFA/Rumblefish, part of SESAC Holding’s Music Rights Organization. As SVP, Lauren is a thought leader in the creation and execution of HFA/Rumblefish’s growth and diversification strategy. Since 2001, Lauren has been a driving force in the digital music business as she led development and launch of HFA’s rights management platform, Slingshot, now branded Rumblefish.
For over a decade, Lauren’s achievements have had an industry-wide impact, both providing music publishing community with new revenue opportunities and facilitating the administration of intellectual property rights for those in the music distribution chain including digital distributors, labels, aggregators and mobile companies.
Over the past year, Lauren’s efforts have fueled revenue growth, client diversification, licensing opportunities, and new service offering. She expanded licensing opportunities for publishers, providing new interactive streaming, background music, lyrics and tablature revenue vehicles. Additionally, she has enhanced the HFA/Rumblefish service portfolio with new services, including those to facilitate the administration of direct licensing deals between publishers and distributors both on the performance and mechanical side. Lauren has continued to expand HFA/Rumblefish’s administration client roster that includes leading player in the digital space.
Prior to HFA, Lauren was VP at Citigroup/eCiti where she launched cutting-edge online banking solutions and analyzed strategic investments in technology. At Nikko Securities, Lauren was responsible for strategic planning in South America. Lauren also managed entrepreneurial ventures at International Resources Holdings, an asset management company. Additionally, Lauren founded and was President of Echo Travel, Inc.
Lauren has a MBA in Finance and International Business from Fordham University, Graduate School of Business. She also has a B.A. in Economics and Spanish from Bucknell University and studied at Regent’s College European Business School in London.