This panel of digital entertainment leaders will discuss how digital content will be made, distributed, marketed, consumed and monetized in the future. What are the key factors contributing to the continued growth of digital revenue? What developments are expected in the value-chain for digital content monetization? What areas are poised for the greatest growth? What innovations and business models will fuel growth in the digital marketplace?
PANELISTS: Scott Lindenbaum, EVP, Director of Digital Strategy,
Deutsch John Penney, EVP, Consumer Business Development and Partnerships, 20th Century Fox Keith Richman, President,
10:15 AM - 10:45 AM
EVP, Director of Digital Strategy, Deutsch
EVP, Consumer Business Development and Partnerships, 20th Century Fox
Join DEW for a fireside featuring former Warner Bros. president of production Greg Silverman having a one-on-one conversation with the CEO of creative platform VidMob, Alex Collmer, on the world of video content creation. They will discuss new production paradigms, the democratization of the creative community and the massive need for video content of all shapes and sizes. How do brands and advertisers keep up? What direction do brands need to go in to be nimble and engaging? How is social driving video production?
Alex Collmer, CEO, VidMob INTERVIEWER: Greg Silverman, CEO, Stampede Ventures
11:45 AM - 12:15 PM
EVP, Director of Digital Strategy, Stampede Ventures
Distribution platforms are constantly evolving and offering more ways for brands to engage their consumers, each with varying results. With each change, there is an investment of time, money, and experimentation. Additionally, pop-up blockers are affecting views as consumers seek an interruption-free digital lifestyle. Hear from leaders in their field discuss what worked, what hasn’t, and what they’ve learned to keep delivering value to their consumers.
This panel brings together a mix of companies and executives from the film and games industries to share ideas about relationship between games and the film industry and how to create new business opportunities at the intersection of these two exciting media industries.
PANELISTS: Stan Kwon, Vice President, PSB Research Matt McMahon, Senior Vice President, Business Development, Seriously
12:15 PM - 12:45
Malibu / Santa Monica
Vice President, PSB Research
Senior Vice President, Business Development, Seriously
The first six months of 2017 delivered 284.7 billion on-demand music streams and it is predicted that 68.4% of the U.S. internet users will have become online radio users by 2018. What is the future of content opportunities through digital radio and on-demand services, and the artist’s options, as platforms vie for exclusives and additional content. How are these services adapting, and what is the effect on consumer adoption.
PANELISTS: MODERATOR: Brandon Squar, EVP, Digital Strategy & Sales
ADA, Alternative Distribution Alliance (part of the Warner Music Group)
12:15 PM - 12:45 PM
EVP, Digital Strategy & Sales ADA, Alternative Distribution Alliance (part of the Warner Music Group)
5G, the global next generation wireless technology, will be deploying in many major markets in the near future. 5G been described as a faster 4G, but what's really behind this next generation technology powering new high-speed wireless services, and what will it mean to all of us in the entertainment, media and tech industries—and as consumers? Will 5G be the revolution we have been waiting for to provide true, video friendly, high-speed connectivity wherever we are on the planet? Can 5G replace wired connections in homes? Will it have low enough latency to enable autonomous vehicles, VR headsets, delivery drones, and billions of Internet of Things (IOT) devices inside and outside the home? What new business models will 5G enable? This panel of industry experts from technology, media and telecom will provide an insider’s look at the power behind 5G and what it means for the future of the entertainment, media and technology industries.
PANELISTS: MODERATOR: John Penney, EVP, Consumer Business Development and Partnerships,
20th Century Fox
2:30 PM - 3:00 PM
EVP, Consumer Business Development and Partnerships, 20th Century Fox
The lines between linear television and OTT services are blurred more than ever with both Hulu and YouTube Red offering network/cable streams with DVR capabilities. Alternately, traditional linear services, like DirecTV, have their own apps and are buying into OTT services and content. What does this say about the viewing habits of today’s consumers, are broadcasters and distribution companies responding effectively, and where do advertisers fit in?
As brands continue to transition away from traditional advertising towards digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of how brands are creating engaging content and building social community and the impact it has on customer relationships and brand loyalty.
PANELISTS: Chris Denson, Director, Ignition Factory; Creator & Host, Innovation Crush Kristen Ewing, Manager, Media & Entertainment, Twitter Erica Kaufman, Director, Content Strategy, Mattel Andy Tu, CMO, Defy Media
Providing a potent mix of real-life spectatorship and digital entertainment, today the worldwide phenomenon of competitive gaming counts over 200 million spectators annually and presents a unique, new avenue in the entertainment market. This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers?
The music business is notoriously opaque when it comes to royalty collections and payments. But entrepreneurs are starting to pry open the many black boxes that litter the music supply chain. A music industry transparency report.
Live video is no longer a secondary attachment for Music Festivals, it’s become an essential part in the marketability of the event and an additional revenue center as it opens up new inventory for brands to capitalize on to a worldwide audience.
The key is how to make it feel as inclusive and exciting from the viewers bedroom, where they can connect with fellow audience members and truly feel part of the event - while brands can engage the digital audience without being overly intrusive. What is also the future of distribution and programming rights for this content to enter the digital distribution chain.
This panel of experts in over-the-top (OTT) will discuss consumer adoption and the experiences that will drive the future. What changes are expected? What does the future hold for consumer OTT experiences?
PANELISTS: Tosca Musk, Founder, Passionflix Barry Tishgart, SVP and GM of Technical Services, BAMTECH Media MODERATOR: Colin Dixon, Founder and Chief Analyst, nScreenMedia
Live streaming is proving to be a way to make content come alive on social networks and to bring shows to the top of viewers’ attention. Part immediacy, part community, and part exclusivity, having live streamed companion content – or even live streaming the content itself, as with sports – is becoming the norm. What are some best practices when live streaming, is there revenue, and what about them is attracting viewers?
PANELISTS: MODERATOR: John Canning, VP Interactive Experiences, NBCUniversal
Kids always played video games, but never before did the industry have so many kids growing up playing in online multiplayer game environments like Roblox and Minecraft. In Roblox and Minecraft, kids can create, learn, socialize, and play, and the diversity of content included in these two games makes them very engaging. What are some of the interesting behavioral patterns that might enlighten game development for the future generation? When these kids grow up, what are their expectations? This panel will attempt to address these important questions.
PANELISTS: MODERATOR: Michael Cai, President, Interpret
Tackling a long-present issue in the entertainment industry, this panel will discuss the challenges that come with distributing royalties to a global roster of artists and contributers. With insights from Erik Steigen (President and CEO of USA Media Rights), Matt Burns (Co-Founder and General Counsel at INGrooves), and Tomas Likar (VP of Strategy and Business Development for Hyperwallet), this session will explore how payout disruption in other industries—specifically the marketplace and gig economy—can and should influence change in the entertainment space.
PANELISTS: Matt Burns, Co-Founder and General Counsel, INGrooves Erik Steigen, President & CEO, USA Media Rights, Inc.
A multitude of video platforms have offered new ways to incorporate music through innovative video strategies. Doing an album release or building a loyal fanbase through Snapchat, to the likes of Apple and Spotify gearing up on original video content, or the numerous other publishers that tell stories through music video, this area has been the wild west for marketers. What does the future have in store and how will this change the narrative of these videos. PANELISTS: Johnathan Azu, Senior Manager,
Red Light Management David Moffly,CEO, Baeble Media
This panel of top decision-makers in television, movie and video content discusses the future of video monetization and new digital distribution models and platforms. What does it take to make successful video content to be distributed and monetized on multiple platforms and devices? How do you engage, empower, connect and monetize audiences across platforms? What trends and developments are the most important to the future direction of the industry?
PANELISTS: Shelley Zimmerman, Head of Awesomeness, TV Studio,
As brands continue to transition away from traditional advertising to digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today, more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of how brands are creating engaging content and building social community and the impact on customer relationships and brand loyalty.
PANELISTS: Brandon Berger,Chief Business Officer, theSkimm Amanda de Cadenet, Founder & CEO, GirlGaze and The Conversation Alex Morrison, President,
We are in an original content renaissance. Hulu is doubling their number of originals, Netflix is moving all production to Los Angeles, major online news publishers announced content plays at the NewFronts, and even music companies like AEG, Apple Music, and Spotify have original series. Why is this the right time to create content? Is it effective as a differentiator to attract subscribers?
PANELISTS: Drew Buckley, Co-Founder, Chief Operating Officer,
Electus David Grant, President, POPSUGAR Studios
Competitive gaming tournaments have been packing stadiums and drawing record viewers online for some time, and are increasingly becoming part of the network and cable television mix. What do the next few years look like for the growth of eSports leagues in television broadcast, live event, and online settings? Does eSports need linear broadcasting? Do the television networks need eSports? PANELISTS: Craig Barry, EVP & Chief Content Officer, Turner Sports Justin Dellario, Head of Esports Programs, Twitch Yvette Martinez-Rea, COO of North America, ESL Andrew Schneider, CMO, BAMTECH Media Pete Vlastelica, CEO, Major League Gaming
While major sports leagues negotiate multi-million dollar contracts to broadcast their games, loyal fans are left wanting even more. The NFL has stepped away from tradition by allowing individual franchises to create their own direct-to-consumer media experiences. Led by the Minnesota Vikings, this new trend in premium OTT content could change the landscape for how fans connect with their favorite teams as well as create a new revenue stream for professional franchises. Learn how the VIKINGS NOW AVOD (advertising video on demand) channel was built on the dotstudioPRO platform and delivered quickly and flawlessly to connected devices on Roku, Apple TV, and Amazon Fire TV via the massive StackPath CDN.
PANELISTS: Brad Altfest, Senior Solutions Architect, StackPath Scott Kegley, Executive Director of Digital Media & Innovation, Minnesota Viking Joe Pascual, CEO/CTO, dotstudioPRO
3:30 PM - 4:00 PM
Senior Solutions Architect, StackPath
Executive Director of Digital Media & Innovation, Minnesota Viking
In today's crowded online landscape, attention is harder to command than ever and digital influencers have emerged as one of the most reliable ways to reach millennial audiences and drive brand affinity. Moderated by Tubefilter's Geoff Weiss, the Evolution of Talent in the Golden Age of Content panel convenes top industry leaders in digital media today to discuss how brands can leverage the voices of Creators and influencers with massive followings for digital campaigns.
PANELISTS: Brittani Kagan, Head of Talent, Portal A Petar Mandich, Chief Talent Officer, Addition Carolyn Moneta, Agent, WME Joe Hodorowicz, Talent Manager, Studio71 MODERATOR: Geoff Weiss, Senior Editor, Tubefilter
2018 will see the roll-out of a number of new LBE ventures in the U.S. market, providing a near-term monetizable platform for mixed reality. This panel will discuss the types of experiences consumers can expect from MR-based location based entertainment as well as the business models and content players entering the market.
PANELISTS: Brent Bushnell, CEO, Two Bit Circus Doug Griffin, CEO, Nomadic
Demand for music has risen due to the spectacular growth of original programming on video distribution services in TV and Film. Due to the nature of these platforms, more opportunities have been created for licensees and licensors, and brands, to develop long-term relationships in finding the right sound that resonates with the digital consumer. What are the unique ways that these teams are working together to develop innovative marketing strategies, and what other opportunities are on the five-year horizon.
This panel of tech-media futurists will discuss the future of augmented reality (AR) and voice-activated artificial intelligence (AI) for media and entertainment experiences. What new consumer experiences are possible when media and entertainment companies begin to tap the power of voice-activated devices and augmented reality? How are consumers reacting to the new technologies, including Amazon Echo, Google Home and voice-based smartphone? What does the future hold for this exciting area of innovation?
The term Brands and Music has become as synonymous as Peanut Butter and Chocolate. Everywhere you look, brands have found a way to utilize music to sonically enhance the connection to their customers. Whether it’s through live music, brand ambassadors, using the artist's likeness, or through activations, these partnerships are here to stay. What are the challenges of short- or long-term deals, what are the opportunities, and in what areas does the future hold?