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Opening Presentations: The Future of Brands, Marketing & Entertainment

February 05, 2019
9:40 AM - 10:15 AM
Bayview Ballroom
Visionary presenters give their perspectives on the future of digital entertainment followed by Q/A .

OMNICULTURALISM: THE NEXT WAVE OF DIVERSITY
Diversity is one of the hot-button issues in media today, but the way we talk about culture, identity, and difference is shifting. Now that ideas about diversity and multiculturalism are table stakes, Omniculturalism—the belief that difference in identity (e.g. race, sexuality, religion) is not a barrier to relatability, but is instead a normal, and expected part of everyday life—is second nature to Millennials and people previously considered “others.” Breaking out of the logic that cultural difference like race or sexuality is niche or limiting, Omniculturalism demonstrates how Millennials have shifted the meaning of the “general market.” Whereas previous generations treated cultural difference as a sensitive subject, Millennials expect and want their brands and content-makers to engage with these issues from the insider perspective out. We’ll explore how this shift in cultural values affects conversations essential for brands looking to lead this exciting moment in society today.

PRESENTERS:
Linda Ong, Chief Culture Officer, Civic Entertainment Group

PRESENTERS

Linda Ong
Chief Culture Officer,
Civic Entertainment Group