• www.digitalmediawire.com

Fireside Chat W/ Universal Studios

February 04, 2019
02:30 PM - 03:00 PM
Promenade
Universal Studios has created many of the world’s most iconic cinematic franchises. Franchises that have surged beyond the theater to generate billions of dollars in revenue from video games to action figures. Each of these campaigns are fueled by the consumers’ appetite to bring the worlds of their favorite movies into their lives. Now, with the help of AR and VR, Universal has reversed this dynamic by bringing the consumer into the worlds of keystone franchises. From in-store activations to social-driven campaigns, the limits of immersive technologies are still being defined. Thus, important strategies, considerations, and tools are needed to make the most of this exciting new technology.
Join Facebook's Kimberlee Archer as she sits down with a panel of some of the entertainment industries top execs to discuss how the trail-blazing studio is leading the way for immersive technology marketing. Together they'll discuss lessons learned, challenges for brands and creatives, and what roles AR and VR will play in brand engagement and storytelling moving forward.

 SPEAKERS:

Hilary Hoffman, Global Executive Vice President Marketing, NBC Universal
Doug Neil, Executive Vice President Digital Marketing, Universal Pictures
MODERATOR: Kimberlee Archer, Head of Developer Marketing - AR/VR, Facebook

PANELISTS

Hilary Hoffman
Global Executive Vice President Marketing,
NBC Universal
Doug Neil
Executive Vice President Digital Marketing,
Universal Pictures
Kimberlee Archer
Head of Developer Marketing - AR/VR,
Facebook