Board Member, CCIA (California Cannabis Industry Association), Former Pasadena City Prosecutor
Brands and cannabis are a match made in heaven, and it’ll be packaged with social responsibility. What are the messages to focus on? Which are rooted in stigma? What are the barriers to entry? What roles do hemp and CBD play?
As a former firefighter-paramedic and a retired Emmy Award Winning Assistant City Prosecutor and trial attorney, she brings to the table years of hands on experience. She has a deep respect and value for justice and believes that equity is where justice begins and ends. Described by colleagues as relentless, determined and a force to be reckoned with, she balances her tenacious spirit with compassion and empathy.
“Equal justice under cannabis law for all” has become Yvette’s motto! Her ultimate focus is to educate those in power and make sure that regulation is tolerant in its impact and is inclusive of the entire community. Working side by side with city and county governments to educate and foster economic growth will bridge the communication gap between local government and the community regarding the cannabis industry. Regulation should be followed, but not overly burdensome.
During and after Yvette’s retirement from city government she has been a part of numerous associations and boards: California District Attorneys Association, California Cannabis Industry Assn, National Cannabis Industry Assn, National Cannabis Bar Association, Law Enforcement Action Partnership, California Peace Officers Association, Minority Cannabis Business Association, Women Leaders in Law Enforcement.
As an Amazon bestselling and a #1 International bestselling author, Yvette wants to help create a paradigm shift in the cannabis industry where “Equal justice Under Cannabis Law” becomes a reality for all choosing to enter into this exciting field.