GEN Z ESSENTIALS - HOW TO RESONATE WITH THE NEXT GENERATION OF CULTURAL INFLUENCERS
Gen Zs are here and will soon have an outsized influence on culture and entertainment - by 2020, they'll comprise 40% of u.s. consumers. Using the latest research, this presentation will provide an overview of this distinct generation though an entertainment lens and will provide 5 essential themes that can guide brands, marketers, and content creators in resonating with Gen Zs.
PRESENTER:
Jayne Charneski, Founder, Front Row Insights and Strategy
Gen Zs are here and will soon have an outsized influence on culture and entertainment - by 2020, they'll comprise 40% of u.s. consumers. Using the latest research, this presentation will provide an overview of this distinct generation though an entertainment lens and will provide 5 essential themes that can guide brands, marketers, and content creators in resonating with Gen Zs.
PRESENTER:
Jayne Charneski, Founder, Front Row Insights and Strategy
