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MUSIC: Music As An Original Video Content Strategy

February 04, 2019
4:00 PM - 4:30 PM
Malibu/Santa Monica 
A multitude of video platforms have offered new ways to incorporate music through innovative video strategies. Doing an album release or building a loyal fanbase through Snapchat, to the likes of Apple and Spotify gearing up on original video content, or the numerous other publishers that tell stories through music video, this area has been the wild west for marketers. What does the future have in store and how will this change the narrative of these videos.  

 PANELISTS:
Hisham Dahud, Brand Manager + Digital Strategist, Junkie XL, Desert Hearts, Poolside & more
Verena Papik, Chief Marketing Officer, TuneMoji
David McTiernan, Director, Label Relations, Vevo
MODERATOR: 
Wesley A'Harrah, Founder, Hyper Orange

PANELISTS

Hisham Dahud
Brand Manager + Digital Strategist,
Junkie XL, Desert Hearts, Poolside & more
Verena Papik
Chief Marketing Officer
TuneMoji
David McTiernan
Director, Label Relations
Vevo
Wesley A'Harrah
Founder
Hyper Orange