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MUSIC: Music As An Original Video Content Strategy

February 04, 2019
4:00 PM - 4:30 PM
Malibu/Santa Monica 
A multitude of video platforms have offered new ways to incorporate music through innovative video strategies. Doing an album release or building a loyal fanbase through Snapchat, to the likes of Apple and Spotify gearing up on original video content, or the numerous other publishers that tell stories through music video, this area has been the wild west for marketers. What does the future have in store and how will this change the narrative of these videos.  


Wesley A'Harrah, Head of International Development & Marketing, Music Ally


Wesley A'Harrah
Head of International Development & Marketing,
Music Ally