This panel of industry experts will discuss the role that creators and influencers play in the digital economy. What defines creativity and influence? How are creators and influencers shaping culture? What is the role of creators and influencers vis-à-vis brands and marketing?
PANELISTS: Beau Bryant, GM of Talent, Fullscreen Eric Dahan, CEO & Co-Founder, Open Influence Rafi Fine, CEO, FBE Jennifer Perri, Vice President, Univision Creator Network MODERATOR: Jim Louderback, General Manager, VidCon
GEN Z ESSENTIALS - HOW TO RESONATE WITH THE NEXT GENERATION OF CULTURAL INFLUENCERS Gen Zs are here and will soon have an outsized influence on culture and entertainment - by 2020, they'll comprise 40% of u.s. consumers. Using the latest research, this presentation will provide an overview of this distinct generation though an entertainment lens and will provide 5 essential themes that can guide brands, marketers, and content creators in resonating with Gen Zs. PRESENTER: Jayne Charneski, Founder, Front Row Insights and Strategy
Digital influencers can be instrumental to getting content, services, and products in front of the right audiences. Still, brands walk a fine line between managing the message and allowing room for influencer authenticity. What are the most effective strategies today for working with influencers and what are the metrics that determine success?
PANELISTS: Phil Hickey, EVP Brand and Marketing, Seriously Brittani Kagan, Head of Talent, Portal A Kamiu Lee, CEO, Activate Julia Moonves, Vice President of Sales & Business Development, pocket.watch Mia von Sadovszky, SVP Group Planning Director, RPA MODERATOR : Allison Dollar, CEO, ITV Alliance
With influencer marketing exploding, there are a plethora of platforms available to help influencers and brands. This panel will discuss the differences between platforms and how to decide which is right for you from the perspective of an influencer and a brand.
PANELISTS: Eyal Baumel, CEO, Yoola Ali Grant, Founder, Be Social Max Levine, Cofounder, MC Projects Sephi Shapira, Founder & CEO, Escapex MODERATOR : Phil Ranta, Head of Creators, Mobcrush
This panel will discuss the growth of game-related content on video platforms, the networks that provide the content, and the communities of gamers around the world that are tuning in great numbers to view gameplay videos, trailers, original series, live streams, and news. What are the opportunities — both for marketing and monetization — to connect with the gamer generation through video content?
PANELISTS: Christian Bishop, VP of Business Development and WSOE Commissioner, ESP Gaming Joseph Epstein, Head of Marketing, Machinima Alex Kruglov , CEO and Co-Founder, pop.in Nathan Moore, Director of Performance Engineering, StackPath Bennett Sherman, Co-Head, Digital Ventures, Gaming, ICM Partners MODERATOR : Margaret Wallace, Founder, KijiCo
VP of Business Development and WSOE Commissioner, ESP Gaming