Dave Madden joined EA in 2011 as the Senior Vice President of Global Brand Partnerships. In his role at EA, Mr. Madden oversees company brand partnership and media solutions on a global basis. He is responsible for advertising technology, revenue generation and brand partnerships across console, online, mobile, and eSports. Teams include media sales, brand partnerships, ad technology, ad operations, yield management and optimization. Focused on building a cutting edge partnership and media tech platform that helps brands engage and delight players, while adding value to their entertainment experiences.