Curtis is the founder and CEO and ZYRS Group, a data and commercial collections firm for the legal Cannabis Industry. Prior to founding ZYRS, Curtis was the Director of Business Development for The National Cannabis Industry Association, where his primary focus was to build and enhance relationships among NCIA, its members, and the broader cannabis community. In 2018, he spearheaded and launched NCIA’s Allied Associations Program, which is the first network of state, local, and sector-specific trade associations in the industry.
Curtis got his start in the industry working in marketing and branding before pivoting to advertising and real estate. He then went on to launch a cannabis-focused consulting firm that assisted a myriad of companies, from human resources companies and law firms to magazines and celebrity product brands, Most notably, introducing Chong’s Choice, Tommy Chong’s, flower brand to the Colorado market. In addition, to running ZYRS Group, Curtis currently sits on the board of the Southern California Cannabis Council and is the Director of Business Development for Midwest Canna Expos. He currently resides in West Hollywood, CA.