• www.digitalmediawire.com

  • 2019

Sessions Info

February 04, 2019 
3:30 PM - 4:00 PM

Kamiu Lee

Kamiu Lee is CEO at ACTIVATE, and influencer marketing company that offers both a self-serve technology platform as well as access to a full-service influencer marketing strategy team to cover the full span of a brand’s influencer marketing needs. ACTIVATE also offers the world's largest opt-in, authenticated influencer base that ranges from celebrities to nano-influencers, with the ability to cast for anything from new moms, pet superstars, sneakerheads and pinpoint for real-life relevancy, key life moments and more. As a team of influencer strategists, technologists, data scientists, brand partners and operations professionals, ACTIVATE. In the last 12 months, Activate has engaged over 75,000 influencers, from nano-influencers to macro-creators, publishing more than 6,500 pieces of collaborated content per month. Kamiu is passionate about the future of the influencer space, and has been quoted on the topic in Fortune, Entrepreneur, WWD, Digiday, eMarketer, BusinessInsider, Business of Fashion, RetailTouchpoints, Glossy, Racked and more, and interviewed on a number of podcasts including PRWeek and The Skinny Confidential’s Him & Her Podcasts. Kamiu started her career in investment banking and venture capital, as well as business development and strategy roles at Rent the Runway, Refinery29, and Ralph Lauren. Kamiu holds a B.S. from Boston University and an M.B.A. from Columbia Business School.