Distribution platforms are constantly evolving and offering more ways for brands to engage their consumers, each with varying results. With each change, there is an investment of time, money, and experimentation. Additionally, pop-up blockers are affecting views as consumers seek an interruption-free digital lifestyle. Hear from leaders in their field discuss what worked, what hasn’t, and what they’ve learned to keep delivering value to their consumers.

PANELISTS:
Greg Clayman, SVP New Platforms, Strategic Partnerships, Entertainment One
Kevin Dreyfuss, VP Digital Content Studio, AMC Networks
Greg Kampanis, Senior Vice President & General Manager, Digital, Omnia Media
Nathan Moore, Director, Principal Software Engineer, StackPath
MODERATOR: Susan Brazer, CEO, LionShare Media

Experiential is key a component of brand marketing today. This panel will discuss the types of experiences that are drawing audiences and fans and the marriage of the digital and physical to create measurable engagement before and after the event.

PANELISTS:
Ashley Crowder, CEO, VNTANA
Gabrielle Kessler, VP Experiential, Future PLC
Michelle Roguso, Head of Experiential Marketing within Brand Consulting, CAA
Christopher Sumner, SVP Business Development and Strategy, Refinery29
MODERATOR: Sarah Unger, SVP, Cultural Insights & Strategy, Civic Entertainment Group

This panel of entertainment marketers will discuss the evolving mix of strategies and channels involved in marketing large scale entertainment events including releases of TV shows, movies and games, and openings of attractions, location based experiences and other productions and shows. What is the role of celebrity endorsements, strategic brand partnerships, and product placement. What are the digital strategies including influencer marketing and content marketing. Which digital channels have the greatest impact and bang for the buck?

PANELISTS:
Sandro Corsaro, Chief Creative Officer, Fandango
James DeJulio, Co-Founder and CEO, Tongal
Peter Phillips, COO, GIPHY
Tom Fishman, VP Marketing, Eko
Moderator: Linda Ong, Chief Culture Officer, Civic Entertainment Group

Brands are increasingly focused on creating content at scale with many industry influencers pointing to the media company model as key to brand success in the fragmented mult-channel world we live in today. According to Gary Vaynerchuk, “There is no reason to anything other than act like a media company in today’s digital age.” This panel of industry insiders will discuss the pros and cons of brands adopting the media company mentality and will provide examples of hits and misses as it looks at what’s ahead..

PANELISTS:
Geoffrey DeStefano, Founder & CEO, Brand Programming Studios
Andrew Fair, Executive Director, Entertainment Marketing, Oglivy
Jeff Filiberto, Head of Entertainment within Brand Consulting, CAA
Owen Leimbach, Co-Founder & Managing Partner, Tiny Horse
MODERATOR: Shaun Clark, Partner, Sheppard Mullin