• www.digitalmediawire.com

bRANDS/aDVERTISING
  • MONDAY FEB 04
  • TUESDAY FEB 05

brands/advertising: Fireside Chat With

11:45 AM - 12:15 PM
Promendade
SPEAKERS:

12:15 PM - 12:45 PM
Promenade
Distribution platforms are constantly evolving and offering more ways for brands to engage their consumers, each with varying results. With each change, there is an investment of time, money, and experimentation. Additionally, pop-up blockers are affecting views as consumers seek an interruption-free digital lifestyle. Hear from leaders in their field discuss what worked, what hasn’t, and what they’ve learned to keep delivering value to their consumers.

PANELISTS
:

Chris Borelli

VP, Brand Partnerships,
IMGN Media

Robert Schefferine

VP Production, ABC Entertainment Marketing,
Disney ABC Television Group

Russell Schneider

Head of Sales & Business Development,
9GAG

3:15 PM - 3:30 PM
Promenade
PRESENTERS:

3:30 PM - 4:00 PM
Promenade
Content marketing is essential to building and maintaining a loyal consumer base. Today more than ever, brands need to produce engaging, shareable content to connect with consumers. This panel will provide examples of how brands are creating engaging content and building social community and the impact it has on customer relationships and brand loyalty.

PANELISTS:

Folayo Lasaki

VP, Marketing,
SoulPancake

11:45 AM - 12:15 PM
Promenade
PRESENTER:
Julie Shumaker

Vice President, Business Development of Advertising,
Unity Technologies

12:15 PM - 12:45 PM
Promenade
Content is one of the most powerful drivers of brand experiences, whereby marketers become storytellers, compelling consumers to not only listen and learn but to also engage. And just as content consumption has evolved, so has consumer purchasing behaviour. In an always-connected mobile ecosystem, consumers are making more informed purchase decisions through both digital and physical showrooming. We will explore how these new tools are informing content creation, reshaping media planning, and ultimately drive sales for brands and retailers. 

PANELISTS:

Tom Bash

VP, Product,
ChefsFeed

Javon Frazier

EVP, Startegy & Business Development,
Studio71

3:30 PM - 4:00 PM
Promenade
From new engaging ad formats and platforms and even new types of games, brands are realizing the value of advertising in-game environments. Driven by a desire to engage with a consumer in more organic and native ways and, importantly, in brand safe environments, game advertising is taking off by leaps and bounds.

PANELISTS:

4:00 PM - 4:30 PM
Promenade
Experiential is key a component of brand marketing today. This panel will discuss the types of experiences that are drawing audiences and fans and the marriage of the digital and physical to create measurable engagement before and after the event.

PANELISTS:

Christopher Sumner

SVP, Business Development & Strategy,
Refinery29