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music

2019 Agenda

  • MONDAY FEB 04
  • TUESDAY FEB 05
11:45 AM - 12:15 PM
Malibu/Santa Monica
SPEAKERS:

12:15 PM - 12:45 PM
Malibu/Santa Monica
The global recorded music market grew by 8.1% in 2017, its third consecutive year of growth since the International Federation of the Phonographic Industry (IFPI) began tracking the market in 1997, continuing the positive track to recovery. What are the opportunities ahead? Hear from the people who are leading the charge, staying ahead of the curve, and forging new pathways to a greater music economy.

PANELISTS:

3:15 PM - 3:30 PM
Malibu/Santa Monica
PRESENTERS:

3:30 PM - 4:00 PM
Malibu/Santa Monica
Live video is no longer a secondary part of music festivals. It’s become an essential part of the marketability of the event and an additional revenue centre as it opens up new inventory for brands to capitalize on to a worldwide audience. This panel will discuss how festivals and their partners are creating experiences where viewers can connect with fellow audience members and truly feel part of the event - while brands can engage the digital audience without being overly intrusive.

PANELISTS:

Kevin Chernett

Executive Vice President - Global Partnerships & Content Distribution,
Live Nation

John Petrocelli

CEO,
Bulldog Digital Media

4:00 PM - 4:30 PM
Malibu/Santa Monica
A multitude of video platforms has offered new ways to incorporate music through innovative video strategies. Doing an album release or building a loyal fanbase through Snapchat, to the likes of Apple and Spotify gearing up on original video content, or the numerous other publishers that tell stories through the music video, this area has been the wild west for marketers. What does the future have in store and how will this change the narrative of these videos.

PANELISTS:

Wesley A’Harrah

Head of International Development & Marketing,
Music Ally

4:00 PM - 4:30 PM
Palisades
Digital platforms and devices are yielding ever-more means and methods for distributing and consuming media? Large-scale media enterprises need to be able to map the rights they own to the use cases being created. This panel will focus on the challenges of enterprise-scale licensing and rights management in an era of viral distribution, global platforms, and shifting a shifting legal environment.

PANELISTS:

11:45 AM - 12:15 PM
Malibu/Santa Monica
SPEAKERS:

12:15 PM - 12:45 PM
Venice / Peninsula
This session of AR and VR leaders will discuss the latest developments for music and entertainment. This panel will focus on what opportunities are available for the music business in the market today. What are the available apps, content, devices, and headgear? What is the current state of consumer adoption? 

PANELISTS:

3:30 PM - 4:00 PM
Malibu/Santa Monica
Demand for music has risen due to the spectacular growth of original programming on video distribution services in TV and Film. Due to the nature of these platforms, more opportunities have been created for licensees and licensors, and brands, to develop long-term relationships in finding the right sound that resonates with the digital consumer. What are the unique ways that these teams are working together to develop innovative marketing strategies, and what other opportunities are on the five-year horizon.

PANELISTS:
 
Keatly Haldeman

CEO,
Riptide Music Group

4:00 PM - 4:30 PM
Malibu/Santa Monica
Everywhere you look, brands have found a way to utilize music to sonically enhance the connection to their customers. Whether it’s through live music, brand ambassadors, using the artist's likeness, or through activations, these partnerships are here to stay. What are the challenges of short- or long-term deals, what are the opportunities, and in what areas does the future hold?

PANELISTS:
 Samantha Fernandez, Senior Director Global Partnerships, AEG
Samantha Fernandez

Sr. Director Global Partnerships,
AEG