The first six months of 2017 delivered 284.7 billion on-demand music streams and it is predicted that 68.4% of the U.S. internet users will have become online radio users by 2018. What is the future of content opportunities through digital radio and on-demand services, and the artist’s options, as platforms vie for exclusives and additional content. How are these services adapting, and what is the effect on consumer adoption.
PANELISTS: Mike Bebel, EVP Corporate Development, LiveXLive Media Jorge Rincon, VP North America, Deezer Megan West, Vice President, Content & Community, SoundCloud MODERATOR: Brandon Squar, EVP, Digital Strategy & Sales, ADA - Alternative Distribution Alliance (part of the Warner Music Group)
Now that cannabis is legal in the State of California, what does that mean for live events? Will it be legal to add cannabis to an event just like alcohol? Can events offer onsite cannabis retail and consumption? How will the new state laws and regulations affect and impact live events going forward into 2018 and beyond?
Live video is no longer a secondary attachment for Music Festivals, it’s become an essential part in the marketability of the event and an additional revenue center as it opens up new inventory for brands to capitalize on to a worldwide audience.
The key is how to make it feel as inclusive and exciting from the viewers bedroom, where they can connect with fellow audience members and truly feel part of the event - while brands can engage the digital audience without being overly intrusive. What is also the future of distribution and programming rights for this content to enter the digital distribution chain.
PANELISTS: Ryan Birtcher, President, Founder, Producer, Media Stranger Caroline Burruss, Vice President, AEG Global Partnerships Michael Dunn, Experiential Producer, Festivals & Events, A-OK Collective Robert Ellin, CEO and Executive Chairman, LiveXLive MODERATOR: Peter C. Schwinge, Founder and Executive Director, Moving Target Group
A multitude of video platforms have offered new ways to incorporate music through innovative video strategies. Doing an album release or building a loyal fanbase through Snapchat, to the likes of Apple and Spotify gearing up on original video content, or the numerous other publishers that tell stories through music video, this area has been the wild west for marketers. What does the future have in store and how will this change the narrative of these videos.
PANELISTS: Jonathan Azu, Senior Manager, Red Light Management David Moffly, CEO, Baeble Media Chris Sumner, SVP Business Development & Operations, Greenlight / Live Nation Entertainment Ed Walker, Head of Live Production,
Vevo MODERATOR: Colleen Theis, COO, The Orchard
This session of AR and VR leaders will discuss the latest developments for music and entertainment. This panel will focus on what opportunities are available for the music business in the market today. What are the available apps, content,devices, and head gear? What is the current state of consumer adoption?
PANELISTS: Jeff Bronikowski, Head of Innovation, SVP, Business Development, Warner Music Group Harold Hayes, Creative Director and Co-Owner, SunnyBoy Entertainment Ben Samuels, President & GM, North America, MelodyVR Jared Shelton, Director of Creative Content, Interscope Geffen A&M MODERATOR: Jason Koffeman, Head, Digital & Emerging Platforms, The Sisyphus Corporation
Demand for music has risen due to the spectacular growth of original programming on video distribution services in TV and Film. Due to the nature of these platforms, more opportunities have been created for licensees and licensors, and brands, to develop long-term relationships in finding the right sound that resonates with the digital consumer. What are the unique ways that these teams are working together to develop innovative marketing strategies, and what other opportunities are on the five-year horizon.
PANELISTS: Bianca Bhagat, Head of West Coast & Film/TV, Glassnote Records Garrett McElver, Music Supervisor, SuperMusicVision Kristen Bushnell Perez, Director, Creative Synchronization, Atlas Music Publishing Rick Singer, Director of A&R and Digital Strategy, Zync Music MODERATOR: Tyler Bacon, President/Founder, Position Music
Everywhere you look, brands have found a way to utilize music to sonically enhance the connection to their customers. Whether it’s through live music, brand ambassadors, using the artist's likeness, or through activations, these partnerships are here to stay. What are the challenges of short- or long-term deals, what are the opportunities, and in what areas does the future hold?
PANELISTS: Kristin Genovese, Director, Music for Brands & Advertising, Sony Music Andrew Hamm, Music Director, Crispin Porter and Bugusky Raymond Roker, Head of AEG Studios, AEG Global Partnerships Toni Wallace, Head of Music Brand Partnerships, United Talent Agency MODERATOR: Todd Roberts, CCO, Creative Cabal