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Games/Interactive

2018 Agenda

  • MONDAY FEB 05
  • TUESDAY FEB 06
12:15 PM - 12:45 PM
Santa Monica / Malibu
This panel brings together a mix of companies and executives from the film and games industries to share ideas about relationship between games and the film industry and how to create new business opportunities at the intersection of these two exciting media industries.

PANELISTS:
Josh Brooks, SVP, Brand Strategy & Marketing, Jam City 
Geremie Camara, Vice President, Sony Pictures Television Networks Games   
Franco De Cesare, Director of Global Console & Online Gaming, Facebook   
Stan Kwon, Vice President, PSB Research
Matt McMahon, Senior Vice President, Business Development, Seriously
MODERATOR: Ned Sherman, Counsel/Director, Manatt Digital; Founder, Digital Media Wire
Josh Brooks

Vice President,
Jam City

Geremie Camara

Vice President,
Sony Pictures Television Networks Games

Franco De Cesare

Director of Global Console & Online Gaming,
Facebook

Stan Kwon

Vice President,
PSB Research

Matt McMahon

Senior Vice President, Business Development,
Seriously

Ned Sherman

Counsel/Director, Manatt Digital;
Founder, Digital Media Wire

3:15 PM - 3:30 PM
Santa Monica / Malibu
SPEAKER:
Damon Lau, CEO and Founder, Everyday Influencers/Press X
Damon Lau

CO-Founder and CEO,
Everyday Influencers/Press X

3:30 PM - 4:00 PM
Santa Monica / Malibu
Providing a potent mix of real-life spectatorship and digital entertainment, today the worldwide phenomenon of competitive gaming counts over 200 million spectators annually and presents a unique, new avenue in the entertainment market. This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers?

PANELISTS:
Rishi Chadha, Head of Gaming, Twitter
David Huntzinger, Agent, WME
Mike Lee, Head of Partnerships, Everyday Influencers/Press X
Ari Segal, President & COO, Immortals & LA Valiant
MODERATOR: Minard Hamilton, Managing Partner, Driver Ventures
Rishi Chadha

Head of Gaming,
Twitter

Mike Lee

Head of Partnerships,
Everyday Influencers/Press X

Ari Segal

President & COO,
Immortals & LA Valiant

Minard Hamilton

Managing Partner,
Driver Ventures

4:00 PM - 4:30 PM
Santa Monica / Malibu
Kids always played video games, but never before did the industry have so many kids growing up playing in online multiplayer game environments like Roblox and Minecraft. In Roblox and Minecraft, kids can create, learn, socialize, and play, and the diversity of content included in these two games makes them very engaging. What are some of the interesting behavioral patterns that might enlighten game development for the future generation? When these kids grow up, what are their expectations? This panel will attempt to address these important questions.

PANELISTS:
Craig Donato, Chief Business Officer, Roblox Corporation
Matt Edelman, Chief Commercial Officer, Super League Gaming
John Hendricks, Design Director, Minecraft 
Tim Richards, Head of Marketing, Riot Games  
MODERATOR: Grant Johnson, Co-Founder and CEO, Interpret
Craig Donato

Chief Business Officer,
Roblox Corporation

Matt Edelman

Chief Commercial Officer,
Super League Gaming

John Hendricks

Design Director,
Minecraft

Tim Richards

Head of Marketing
Riot Games

Grant Johnson

Co-Founder and CEO,
Interpret

11:45 AM - 12:15 PM
Santa Monica / Malibu
Games-advertising veteran Julie Shumaker will explain how the historical definition of experiential marketing - low-reach, high-immersive experiences - is changing with VR/AR applications. The presentation will discuss Unity's partnership with Lionsgate for a first-of-its-kind virtual reality (VR) advertisement for the theatrical release of Jigsaw, the most recent film in the blockbuster Saw horror franchise. Built on Unity, the new Jigsaw Virtual Room interactive ad format is created within the Interactive Advertising Bureau (IAB) emerging ad experience guidelines and will surface in VR apps made with Unity.

PRESENTER
:
Julie Shumaker, Vice President, Business Development of Advertising, Unity Technologies
Julie Shumaker

Vice President, Business Development of Advertising,
Unity Technologies

12:15 PM - 12:45 PM
Santa Monica / Malibu
PANELISTS:
Lina Chen, Co-Founder & CEO, Nix Hydra 
Giorgo Paizanis, Director of Corporate Development, Elisa/Sulake
Mairin Wilson, Head of North America Mobile Gaming, Facebook 
Michael Zhang, Founder & CEO, Firefly Games Inc.
MODERATOR: Matthew Pierce, Founder & CEO, Versus Systems 
Lina Chen

Co-Founder & CEO,
Nix Hydra

Mairin Wilson

Head of North America Mobile Gaming,
Facebook

Giorgo Paizanis

Director of Corporate Development,
Elisa/Sulake

Michael Zhang

Founder & CEO,
Firefly Games Inc.

Matthew Pierce

Founder & CEO,
Versus Systems

3:30 PM - 4:00 PM
Santa Monica / Malibu
2018 will see the roll-out of a number of new LBE ventures in the U.S. market, providing a near-term monetizable platform for mixed reality. This panel will discuss the types of experiences consumers can expect from MR-based location based entertainment as well as the business models and content players entering the market.

PANELISTS:
Shiraz Akmal, Co-Founder, Chief Executive Officer, SPACES
Brent Bushnell, CEO, Two Bit Circus
Doug Griffin, CEO, Nomadic
Joanna Popper, Global Lead, Virtual Reality Location Based Entertainment, HP 
Jim Preston, Executive Producer, Nomadic
MODERATOR: Eunice Shin, Managing Director, Manatt Digital
Shiraz Akmal

Co-Founder, Chief Executive Officer,
SPACES

Brent Bushnell

CEO,
Two Bit Circus

Doug Griffin

CEO,
Nomadic

Joanna Popper

Global Lead, Virtual Reality Location Based Entertainment,
HP

Jim Preston

Executive Producer,
Nomadic

Eunice Shin

Managing Director,
Manatt Digital

4:00 PM - 4:30 PM
Santa Monica / Malibu
PANELISTS:
Jennifer Chen, Director, Saban Capital Group
Todd Klein, Partner, Revolution
Anton Zietsman, Director, 3311 Ventures
Kevin Zhang, Partner, Upfront Ventures
MODERATOR: Stephanie Zeppa, Partner, Sheppard Mullin
Jennifer Chen

Director,
Saban Capital Group

Todd Klein

Partner,
Revolution

Antone Zietsman

Director,
3311 Ventures

Kevin Zhang

Partner,
Upfront Ventures

Stephanie Zeppa

Partner,
Sheppard Mullin