SPEAKER:
Andrew Sugerman, Executive Vice President, Publishing and Digital Media, The Walt Disney Company

Distribution platforms are constantly evolving and offering more ways for brands to engage their consumers, each with varying results. With each change, there is an investment of time, money, and experimentation. Additionally, pop-up blockers are affecting views as consumers seek an interruption-free digital lifestyle. Hear from leaders in their field discuss what worked, what hasn’t, and what they’ve learned to keep delivering value to their consumers.

PANELISTS:
Greg Isaacs, Chief Product & Marketing Officer, Branded Entertainment Network (BEN) 
Oren Katzeff, Head of Programming, Tastemade 
Anathea Ruys, SVP, Managing Director, Carat 
MODERATOR: David Berkowitz, Head of Marketing, Storyhunter

Social media is no longer an option - it's a priority. Social media expert Natalie Zfat will host an interactive seminar to help maximize your social media marketing efforts - regardless of your budget. From content strategy to live video to connecting with influencers, you'll leave with a foundation for digital success.

PRESENTER:
Natalie Zfat, Social Media Entrepreneur

As brands continue to transition away from traditional advertising towards digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of how brands are creating engaging content and building social community and the impact it has on customer relationships and brand loyalty.

PANELISTS:
Chris Denson, Director, Ignition Factory; Creator & Host, Innovation Crush
Kristen Ewing, Manager, Media & Entertainment, West Coast, Twitter
Erica Kaufman, Director, Content Strategy, Mattel
Thai Randolph, SVP, Marketing & Monetization, Laugh Out Loud  
Andy Tu, CMO, Defy Media
MODERATOR: Philip Alberstat, Chief Operating Officer, Contend

Live streaming is proving to be a way to make content come alive on social networks and to bring shows to the top of viewers’ attention. Part immediacy, part community, and part exclusivity, having live streamed companion content – or even live streaming the content itself, as with sports – is becoming the norm. What are some best practices when live streaming, is there revenue, and what about them is attracting viewers?

PANELISTS:
Scott Goldman, Principal Product Manager, Verizon Digital Media Services  
Veronica McGregor, Digital News Manager, NASA Jet Propulsion Laboratory
Adam Rymer, President, Legendary Digital Networks
MODERATOR: Gary Bryman, Executive Producer, Rocket Entertainment