Philip is the Co-Founder of Contend a data driven agency that creates, produces and distributes premium content that drives measurable business results. Prior to Contend he was EVP and Head of Production at Los Angeles advertising agency Omelet and before that was an advisor to global agency JWT in relation to branded content and entertainment. Alberstat is well known for his role at the William Morris Agency within their independent film team. He worked on such noted films as Thank you for Smoking, Away from Her, Factory Girl and Bobby. He has produced numerous films and television series and won an Emmy Awards for his work on the film, “The Incredible Mrs. Ritchie”. He was also shortlisted for an Oscar for the documentary “Downstream”. Prior to William Morris he was an entertainment lawyer based in London England specializing in media finance. He is the author of several books including,” The Insider’s Guide To Film Finance” and “The Content Maker’s Handbook”.