2022 AGENDA
- February 7
- february 8
- february 9
- february 10
- february 11
TELEVISION & STREAMING TRACK
🕐 10:00am - 10:45am PT
Speakers and topic to be announced!
Speakers and topic to be announced!
🕐 11:00am - 11:45am PT
The past year saw a huge uptick in revenue and viewership for ad-supported video on demand (AVOD) platforms as well as the growth of free, ad-supported streaming television (FAST), while some predict that the subscription video on demand (SVOD) market should brace for a wave of customer cancellations in 2022 despite its continued growth. This panel of industry leaders will discuss the rapid growth and consumer adoption of AVOD and FAST streaming services as well as developments in the maturing SVOD market. How are consumer viewing habits evolving? How will different services distinguish themselves and attract loyal viewers or subscribers? Are AVOD services likely to get more “premium”? What are SVOD services doing to retain and grow subscribers? What innovations, business models and features will fuel growth in the marketplace?
The past year saw a huge uptick in revenue and viewership for ad-supported video on demand (AVOD) platforms as well as the growth of free, ad-supported streaming television (FAST), while some predict that the subscription video on demand (SVOD) market should brace for a wave of customer cancellations in 2022 despite its continued growth. This panel of industry leaders will discuss the rapid growth and consumer adoption of AVOD and FAST streaming services as well as developments in the maturing SVOD market. How are consumer viewing habits evolving? How will different services distinguish themselves and attract loyal viewers or subscribers? Are AVOD services likely to get more “premium”? What are SVOD services doing to retain and grow subscribers? What innovations, business models and features will fuel growth in the marketplace?
🕐 12:00pm - 12:45pm PT
Most U.S. TV consumers blend cable, linear, and OTT TV services into personal viewing bundles. To keep up with it all, they must switch between (v)MVPD, SVOD, FAST, AVOD, and TVOD apps. And they are probably juggling multiple viewing devices in the process. What does this say about the viewing habits of today’s consumers? Which services and devices do they turn to first? How are they finding things to watch? Are they pleased with the connected TV ad experience? Are they engaging with premium VOD?
Most U.S. TV consumers blend cable, linear, and OTT TV services into personal viewing bundles. To keep up with it all, they must switch between (v)MVPD, SVOD, FAST, AVOD, and TVOD apps. And they are probably juggling multiple viewing devices in the process. What does this say about the viewing habits of today’s consumers? Which services and devices do they turn to first? How are they finding things to watch? Are they pleased with the connected TV ad experience? Are they engaging with premium VOD?
🕐 1:00pm - 1:45pm PT
All the rage these days seems to be about the Metaverse with the major tech companies laying out their plans to create immersive environments that offer a persistent world for work, socializing, and play with much of the focus on experiences that are dependent on mobile AR or VR headsets. While it won’t happen overnight, billions of dollars are being directed at new technologies, protocols, companies and innovations focused on a future to be experienced through AR/VR/XR. What does this focus on the Metaverse mean for the television business? What are the opportunities for broadcasters, streamers, smart TV manufacturers, advertisers and content creators? Does the rise of the Metaverse necessitate the fall of the TV screen? How does the television business capitalize on the Metaverse?
All the rage these days seems to be about the Metaverse with the major tech companies laying out their plans to create immersive environments that offer a persistent world for work, socializing, and play with much of the focus on experiences that are dependent on mobile AR or VR headsets. While it won’t happen overnight, billions of dollars are being directed at new technologies, protocols, companies and innovations focused on a future to be experienced through AR/VR/XR. What does this focus on the Metaverse mean for the television business? What are the opportunities for broadcasters, streamers, smart TV manufacturers, advertisers and content creators? Does the rise of the Metaverse necessitate the fall of the TV screen? How does the television business capitalize on the Metaverse?
🕐 2:00pm - 2:45pm PT
Speakers and topic to be announced!
Speakers and topic to be announced!
BRANDS & ADVERTISING TRACK
🕐 10:00am - 10:45am PT
Speaker and topic to be announced!
Speaker and topic to be announced!
🕐 11:00am - 11:45am PT
This panel of executives and experts in entertainment marketing will discuss the evolving mix of strategies, campaigns and platforms involved in marketing large scale entertainment events including releases of TV shows, movies and games, location based experiences and other productions and shows targeted at Gen Z and Millennials. What platforms are being used? What strategies and campaigns are being deployed, and how are they working? How important is data? How are the strategies evolving?
This panel of executives and experts in entertainment marketing will discuss the evolving mix of strategies, campaigns and platforms involved in marketing large scale entertainment events including releases of TV shows, movies and games, location based experiences and other productions and shows targeted at Gen Z and Millennials. What platforms are being used? What strategies and campaigns are being deployed, and how are they working? How important is data? How are the strategies evolving?
🕐 12:00pm - 12:45pm PT
The influencer market for branded and platform deals is projected to grow to a whopping $28 billion by 2026. A major driver of this growth is coming from platforms like TikTok, Facebook, YouTube, Instagram, Snap and Twitch. This panel of brand and advertising executives, digital creators and influencers, platform executives and agency representatives will discuss the strategies and campaigns taking shape on different platforms. What are the most effective strategies today for working with influencers and what are the metrics that determine success? How are creators and influencers adapting their content and strategies as the market matures and more content is vying for audiences in the “Attention Economy”?
The influencer market for branded and platform deals is projected to grow to a whopping $28 billion by 2026. A major driver of this growth is coming from platforms like TikTok, Facebook, YouTube, Instagram, Snap and Twitch. This panel of brand and advertising executives, digital creators and influencers, platform executives and agency representatives will discuss the strategies and campaigns taking shape on different platforms. What are the most effective strategies today for working with influencers and what are the metrics that determine success? How are creators and influencers adapting their content and strategies as the market matures and more content is vying for audiences in the “Attention Economy”?
🕐 1:00pm - 1:45pm PT
While there are challenges in launching campaigns in new environments, brand marketers understand the power of the Metaverse to connect with eyeballs and interactive opportunities. Major brands are building their own virtual worlds, minting non-fungible tokens (NFTs) to be bought and sold on blockchain technology, advertising in games and virtual worlds and experimenting with AR and VR experiences. This panel of experts in brand marketing and the Metaverse will discuss the opportunities and challenges as brand marketers embrace the power of the Metaverse.
While there are challenges in launching campaigns in new environments, brand marketers understand the power of the Metaverse to connect with eyeballs and interactive opportunities. Major brands are building their own virtual worlds, minting non-fungible tokens (NFTs) to be bought and sold on blockchain technology, advertising in games and virtual worlds and experimenting with AR and VR experiences. This panel of experts in brand marketing and the Metaverse will discuss the opportunities and challenges as brand marketers embrace the power of the Metaverse.
GAMES & ESPORTS TRACK
🕐 10:00am - 10:45am PT
Speaker and topic to be announced!
Speaker and topic to be announced!
🕐 11:00am - 11:45am PT
Blockchain games that include elements that use cryptocurrency or non-fungible tokens (NFTs), which players can buy, sell, or trade with other players, are taking the industry by storm. This panel of experts will discuss both the current state of blockchain games on the market and the new wave of projects in the works that are promising to engage new users and take the category to new heights.
Blockchain games that include elements that use cryptocurrency or non-fungible tokens (NFTs), which players can buy, sell, or trade with other players, are taking the industry by storm. This panel of experts will discuss both the current state of blockchain games on the market and the new wave of projects in the works that are promising to engage new users and take the category to new heights.
🕐 12:00pm - 12:45pm PT
This panel of dealmakers in the esports and games business will discuss the range of deals being done in the burgeoning esports and games business today. From talent deals to licensing to mergers and acquisitions, this panel of experts will explore key developments and related business and legal issues driving dealmaking in the industry today. How are endorsement deals that allow a company/brand to use a player’s name, image, name and likeness in connection with advertising being structured? What are some of the key issues around licensing game play and game content? With investment flowing into the industry and M&A on the rise, how are valuations being determined and what are the key issues to be aware of as a buyer or seller? This panel of experts will unravel these issues and more.
This panel of dealmakers in the esports and games business will discuss the range of deals being done in the burgeoning esports and games business today. From talent deals to licensing to mergers and acquisitions, this panel of experts will explore key developments and related business and legal issues driving dealmaking in the industry today. How are endorsement deals that allow a company/brand to use a player’s name, image, name and likeness in connection with advertising being structured? What are some of the key issues around licensing game play and game content? With investment flowing into the industry and M&A on the rise, how are valuations being determined and what are the key issues to be aware of as a buyer or seller? This panel of experts will unravel these issues and more.
🕐 1:00pm - 1:45pm PT
This panel of experts will discuss the rapid growth of user-generated content (UGC) in games, which is expanding game experiences, increasing player engagement and retention, and functioning as a form of cost-effective marketing. From game creation platforms like Roblox to game mods to YouTube and Twitch streamers, UGC and creator content is a driving force in the games business today. What are the key developments in the industry impacting this trend? What tools and innovations are driving growth? How is the “Creator Economy” playing out in the games business of the future?
This panel of experts will discuss the rapid growth of user-generated content (UGC) in games, which is expanding game experiences, increasing player engagement and retention, and functioning as a form of cost-effective marketing. From game creation platforms like Roblox to game mods to YouTube and Twitch streamers, UGC and creator content is a driving force in the games business today. What are the key developments in the industry impacting this trend? What tools and innovations are driving growth? How is the “Creator Economy” playing out in the games business of the future?
RIGHTSTECH TRACK
🕐 10:00am - 10:45am PT
Speaker and topic to be announced!
Speaker and topic to be announced!
🕐 11:00am - 11:45am PT
Spoken word audio, including comedy recordings, podcasts, poetry readings and speeches, accounts for more than one-quarter of all listening on streaming platforms and radio. But is it all being properly licensed and paid for? What rights apply to spoken word recordings and compositions? How should royalty rates be set, who should get paid, and how should the money be collected and paid out? With real money potentially at stake, the industry needs real answers to those questions. This panel will explore these questions and more.
Spoken word audio, including comedy recordings, podcasts, poetry readings and speeches, accounts for more than one-quarter of all listening on streaming platforms and radio. But is it all being properly licensed and paid for? What rights apply to spoken word recordings and compositions? How should royalty rates be set, who should get paid, and how should the money be collected and paid out? With real money potentially at stake, the industry needs real answers to those questions. This panel will explore these questions and more.
🕐 12:00pm - 12:45pm PT
The Metaverse is the next audience frontier for music recordings, live performances, movies and other types of media. How can record labels, publishers, studios and artists take maximum advantage of the new licensing and monetization opportunities it offers? How will real-world rights apply in virtual spaces? How will they be enforced? What clearances do virtual performances require, and how should royalties be calculated? This panel will explore the next new paradigm.
The Metaverse is the next audience frontier for music recordings, live performances, movies and other types of media. How can record labels, publishers, studios and artists take maximum advantage of the new licensing and monetization opportunities it offers? How will real-world rights apply in virtual spaces? How will they be enforced? What clearances do virtual performances require, and how should royalties be calculated? This panel will explore the next new paradigm.
🕐 1:00pm - 1:45pm PT
From crypto to private equity to investment banking, new money is flooding into the music, movie and other creative industries. How can musicians, filmmakers and other creators channel that flood into financing their latest projects at the front end without giving up the backend by selling off their rights?
From crypto to private equity to investment banking, new money is flooding into the music, movie and other creative industries. How can musicians, filmmakers and other creators channel that flood into financing their latest projects at the front end without giving up the backend by selling off their rights?
MUSIC & PODCASTS TRACK
🕐 10:00am - 10:45am PT
Speaker and topic to be announced!
Speaker and topic to be announced!
🕐 11:00am - 11:45am PT
The past two years has seen live streaming evolve from being an afterthought to being a key component of any artist’s live performance strategy. What served as a lifeline to artists with in person events cancelled during COVID is attracting artists and labels, big and small, to connect with fans and drive new revenue opportunities. This panel will discuss the important role of music live streaming, hybrid in person and virtual concerts, launch parties and events, and the Metaverse, and the business models that are driving the future of the concert business.
The past two years has seen live streaming evolve from being an afterthought to being a key component of any artist’s live performance strategy. What served as a lifeline to artists with in person events cancelled during COVID is attracting artists and labels, big and small, to connect with fans and drive new revenue opportunities. This panel will discuss the important role of music live streaming, hybrid in person and virtual concerts, launch parties and events, and the Metaverse, and the business models that are driving the future of the concert business.
🕐 12:00pm - 12:45pm PT
Podcasts are continuing to see a surge in popularity with one report suggesting that the global podcasting market is estimated to reach $94 Billion by 2028 (Research and Markets). Fueling this growth are the increasing popularity of audio-on-demand platforms like Spotify, the minimal entry barriers for creators and easy accessibility for listeners. This panel of experts will discuss the trends and innovations that are furling growth in the industry. How are brands, advertisers, and talent cashing in? Who are the winners and the losers?
Podcasts are continuing to see a surge in popularity with one report suggesting that the global podcasting market is estimated to reach $94 Billion by 2028 (Research and Markets). Fueling this growth are the increasing popularity of audio-on-demand platforms like Spotify, the minimal entry barriers for creators and easy accessibility for listeners. This panel of experts will discuss the trends and innovations that are furling growth in the industry. How are brands, advertisers, and talent cashing in? Who are the winners and the losers?
🕐 1:00pm - 1:45pm PT
The secret is out! The music industry has discovered the power of the Metaverse where albums can be launched in virtual worlds, and concert-style events bring together millions of people to discover new music and new artists, shop virtual merch, socialize with major stars as they perform or even dance together with fans. This panel of top games and music executives will discuss how the Metaverse is changing the world of music and what trends we are yet to see in the future as it continues to grow its mindshare and engagement time.
The secret is out! The music industry has discovered the power of the Metaverse where albums can be launched in virtual worlds, and concert-style events bring together millions of people to discover new music and new artists, shop virtual merch, socialize with major stars as they perform or even dance together with fans. This panel of top games and music executives will discuss how the Metaverse is changing the world of music and what trends we are yet to see in the future as it continues to grow its mindshare and engagement time.