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The Evolution of Viewing Habits & Today’s Video Mix: OTT + Cable + Linear

February 7, 2022
12:00 PM - 12:45 PM PT
Most U.S. TV consumers blend cable, linear, and OTT TV services into personal viewing bundles. To keep up with it all, they must switch between (v)MVPD, SVOD, FAST, AVOD, and TVOD apps. And they are probably juggling multiple viewing devices in the process. What does this say about the viewing habits of today’s consumers? Which services and devices do they turn to first? How are they finding things to watch? Are they pleased with the connected TV ad experience? Are they engaging with premium VOD?

Panelists Include:
Jeff Clanagan, CEO, Laugh at Loud
Natalie Gabathuler-Scully, SVP, Revenue & Distribution Operations, Vevo
Greg Riker, Head of Business Development, Americas, Metrological
Amy Wigler VP of Multiplatform Content & Marketing, PBS
Moderator: Colin Dixon, Chief Analyst & Founder, nScreenMedia 
Jeff Clanagan,
CEO,
Laugh Out Loud
Natalie Gabathuler-Scully,
SVP, Revenue & Distribution Operations,
Vevo
Greg Riker,
Head of Business Development, Americas,
Metrological
Amy Wigler,
VP of Multiplatform Content & Marketing,
PBS
Colin Dixon,
Chief Analyst & Founder,
nScreenMedia