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The Rise of User-Generated Content in Games

February 9, 2022
1:00 PM - 1:45 PM PT
This panel of experts will discuss the rapid growth of user-generated content (UGC) in games, which is expanding game experiences, increasing player engagement and retention, and functioning as a form of cost-effective marketing. From game creation platforms like Roblox to game mods to YouTube and Twitch streamers, UGC and creator content is a driving force in the games business today. What are the key developments in the industry impacting this trend? What tools and innovations are driving growth? How is the “Creator Economy” playing out in the games business of the future?

Panelists Include:
Andy Swanson, Head of Developer Relations, mod.io
Shahar Sorek, CMO, Overwolf
Anat Shperling Co-Founder & CEO, Toya 
Moderator: Mike Vorhaus, CEO, Vorhaus Advisors
Shahar Sorek,
Chief Marketing Officer,
Andy Swanson,
Head of Developer Relations,
Anat Shperling,
Co-Founder & CEO,
Mike Vorhaus,
Vorhaus Advisors