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View from the Top: The Entertainment Marketing Mix

February 09, 2021
11:00 AM - 11:45 AM PT
This panel of entertainment marketers and leaders will discuss the evolving mix of strategies and channels involved in marketing large scale entertainment events including releases of TV shows, movies and games, location based experiences and other productions and shows. How are entertainment companies diversifying their revenue streams and taking a 360 approach?
SPEAKERS:
Casey Campbell, Managing Director, North America, Gameloft
Melanie Capacia Johnson, Head of Studio at Whistle Studios, Team Whistle
Jennifer Prince, Global Head of Content Partnerships, Twitter
Thai Randolph, President and COO, Kevin Hart’s Laugh Out Loud
Moderator: David Bloom, Senior Contributor, Forbes and Tubefilter

SPEAKERS

Casey Campbell

Managing Director, North America,
Gameloft

Melanie Capacia Johnson

Head of Studio at Whistle Studios,
Team Whistle

Jennifer Prince

Global Head of Content Partnerships,
Twitter

Thai Randolph

President and COO,
Laugh Out Loud Network

David Bloom

Consultant & Columnist,
Forbes and Tubefilter