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Brands + Entertainment: Keynote Conversation with Peloton

February 09, 2021
10:00 AM - 10:45 AM PT
Peloton Studios: Bringing Entertainment, Celebrity and Live TV to Fitness
Peloton's product, community and overall experience drive its success, but its content and instructors are its true secret weapon. Serving four countries through its production of thousands of workout classes across 10 fitness disciplines, Peloton Studios has become home to one of the most prolific fitness media companies in the world. As it's grown, the company has significantly invested in its content experience, including its talented team of former film, network and cable television pros, who use their expertise to disrupt the digital fitness model.

Led by Peloton’s Chief Content Officer, Jen Cotter, a veteran TV executive who began her career in New York, cultivating comedians, celebrities and countless programs in her roles at Oxygen and HSN, this team brings the magic and entertainment of an in-person, studio-style workout into the homes of millions everyday. In this session, Cotter and Shirley Halperin, Executive Editor for Variety, will discuss infusing elements of live TV and the traditional media business into Peloton’s renowned fitness content. 

Jennifer Cotter, Chief Content Officer, Peloton with interviewer Shirley Halperin, Executive Editor of Music at Variety


Jen Cotter

Chief Content Officer,

Shirley Halperin

Executive Editor,