SUBJECT TO CHANGE
2020 AGENDA
- thursday feb 06
- friday feb 07
8:30 AM - 9:30 AM
Bayview Ballroom Foyer
Breakfast hosted by Comcast Technology Solutions
9:30 AM - 9:40 AM
Bayview Ballroom
SPEAKER:
Ned Sherman, Partner, Manatt Digital; Founder, Digital Media Wire
Ned Sherman, Partner, Manatt Digital; Founder, Digital Media Wire
Ned Sherman
Partner, Manatt Digital;Founder, Digital Media Wire
9:40 AM - 10:00 AM
Bayview Ballroom
View From The Top: The future of streaming
10:15 AM - 10:45 AM
Bayview Ballroom
This panel of industry leaders will discuss how video content will be consumed and monetized through streaming and OTT services. What business models and pricing strategies are likely to drive adoption and user growth? How will different services distinguish themselves and attract loyal subscribers? What innovations, business models and features will fuel growth in the marketplace?
10:45 AM - 11:30 AM
Bayview Ballroom
Morning Break
11:30 AM - 11:45 AM
COFFEE BREAK Sponsored by Music Reports
Featured presentation
11:45 AM - 12:15 PM
Sierra
Software Defined Society: The Race to Build a Digital Twin of the Real World
Robert Tercek, CEO and Co-Founder, VIA: Venture Intellect Associates
Robert Tercek, CEO and Co-Founder, VIA: Venture Intellect Associates
Fireside Chat with roblox and Warner Bros.
11:45 AM - 12:15 PM
Promenade
Reaching Your Audience Through Immersive Gaming and Entertainment Platforms
Music: Fireside chat with superfly
11:45 AM - 12:15 PM
Pacific II
Rightstech: featured presentation and chat with pex
11:45 AM - 12:15 PM
Pacific III
VIDEO/TV/MOVIES:
SPORTS & ESPORTS:
A New Wave of Interactivity at the Intersection of Streaming, Gamification & Sports Fan Engagement
12:15 PM - 12:45 PM
Bayview Ballroom
Streaming TV is thriving. But live sports services have unique challenges and opportunities in the domain of interactivity. Legalized betting is accelerating investment in new products and gamification. Twitch, HQ Trivia, eSports and the rise of influencer marketing have shown how chat can work with video feeds. And as TV evolves, sports teams, leagues and channels will continue to deepen and broaden fan engagement. This panel will feature sports leaders from different perspectives sharing insights and real-life examples of the future of sports video, today.
12:15 PM - 12:45 PM
Sierra
Distribution platforms are constantly evolving and offering more ways for brands to engage their consumers, each with varying results. With each change, there is an investment of time, money, and experimentation. Additionally, pop-up blockers are affecting views as consumers seek an interruption-free digital lifestyle. Hear from leaders in their field discuss what worked, what hasn’t, and what they’ve learned to keep delivering value to their consumers.
12:15 PM - 12:45 PM
Promenade
Industry leaders discuss the state of the games industry as the business continues its transition towards a multi-platform future. What does it take to make a successful game these days across platforms? What emerging platforms will be the most important in the years to come? How do you acquire and retain users and make money in this increasingly complicated gaming universe?
12:15 PM - 12:45 PM
Pacific II
This panel of tech-media experts will discuss technology developments in the music business in data, immersive and live entertainment.
12:15 PM - 12:45 PM
Pacific III
Industry leaders discuss the latest tools and trends in digital licensing and rights management, the impact of legislative changes on how movies, music and television are licensed and distributed, and what artists and rights owners can expect in the years to come.
12:45 PM - 2:00 PM
VIP & SPEAKER LUNCH Sponsored by O'Melveny & Myers
2:00 PM - 2:30 PM
Bayview Ballroom
This panel of leaders in immersive entertainment will discuss the hardware and software, including sensory interfaces, applications, and infrastructures, that are enabling immersive content creation for virtual reality (VR), mixed reality (MR), augmented reality (AR), and cinematic reality (CR). How are these tools being used to generate new entertainment experiences by bringing digital objects into the physical world and bringing physical world objects into the digital world? The panel will focus on what is available in the market today. What are the available apps, content, devices, and headsets? What is the current state of consumer adoption?
keynote presentation
2:30 PM - 3:00 PM
Bayview Ballroom
Games/esports: Dealmakers panel: M&A & INVESTMENTS IN GAMES
3:00 PM - 3:30 PM
Promenade
This panel of dealmakers and corporate development heads at leading games companies will discuss the current landscape and future outlook for M&A and investments in the games business.
Brands/Advertising: What's next in experiential marketing
3:00 PM - 3:30 PM
Sierra
Experiential is key a component of brand marketing today. This panel will discuss the types of experiences that are drawing audiences and fans and the marriage of the digital and physical to create measurable engagement before and after the event.
VIDEO/TV/MOVIES:
TODAY’S VIDEO MIX: OTT, CABLE, AND LINEAR TELEVISION
3:30 PM - 4:00 PM
Bayview Ballroom
The lines between linear television and OTT services are blurred more than ever with digital services offering network/cable streams with DVR capabilities. Alternately, traditional linear services have their own apps and are buying into OTT services and content. What does this say about the viewing habits of today’s consumers? Are broadcasters and distribution companies responding effectively? Where do advertisers fit in?
3:30 PM - 4:00 PM
Sierra
This panel of entertainment marketers will discuss the evolving mix of strategies and channels involved in marketing large scale entertainment events including releases of TV shows, movies and games, and openings of attractions, location based experiences and other productions and shows. What is the role of celebrity endorsements, strategic brand partnerships, and product placement. What are the digital strategies including influencer marketing and content marketing. Which digital channels have the greatest impact and bang for the buck?
3:30 PM - 4:00 PM
Promenade
This panel brings together a mix of companies and executives from the TV, film and Games industries to discuss the intersection of this highly immersive and profitable creative space.
3:30 PM - 4:00 PM
Pacific II
This next phase of music tech is taking opportunities for artists way beyond promotion and small royalty payments. AI-generated music is directly tied to distribution and revenue. Artist-programmed skills on voice-controlled devices make the artist-fan connection personal. How else will music tech evolve in 2020 and how can you prepare for it?
RIGHTSTECH: The Price of Rights: How the Streaming Boom is Impacting Licensing Fees and Library Values
3:30 PM - 4:00 PM
Pacific III
Worldwide growth in paid music subscriptions and the boom in over-the-top video streaming services is creating unprecedented demand for streaming rights. How is that affecting the price of rights and the value of content libraries?
VIDEO/TV/MOVIES:
NICHE OTT SERVICES: FORMULAS FOR SUCCESS
4:00 PM - 4:30 PM
Bayview Ballroom
There are more than 200 streaming services today, each vying for consumer attention and dollars. What is the secret sauce that allows some like Crunchyroll and WWE to succeed and others to shutter? This panel will focus on lessons learned and the key factors that fuel success for niche subscription streaming platforms.
BRANDS/ADVERTISING:
THE BRAND AS A MEDIA COMPANY
4:00 PM - 4:30 PM
Sierra
Brands are increasingly focused on creating content at scale with many industry influencers pointing to the media company model as key to brand success in the fragmented multi-channel world we live in today. According to Gary Vaynerchuk, “There is no reason to anything other than act like a media company in today’s digital age.” This panel of industry insiders will discuss the pros and cons of brands adopting the media company mentality and will provide examples of hits and misses as it looks at what’s ahead..
4:00 PM - 4:30 PM
Pacific III
Hollywood franchises have surged beyond the theater to generate billions of dollars in revenue from video games to toys to live experiences. What is the opportunity to extend storytelling and fan engagement into the realm of AR/VR/MR. What monetize opportunities exist and this intersection and storytelling and XR? What roles will immersive technologies play in brand engagement and storytelling moving forward?
4:00 PM - 4:30 PM
Pacific II
Last year we discussed Blockchain and Hip Hop; now let’s turn to the other category of blockchain projects: token economies. Here lies a unique angle and market which can help independent music artists unlock new financing opportunities, without having to sacrifice their ownership rights and contract rights, including control of future royalties to intermediaries and recording companies. Token economies recognize and reward fans for coming to the stage and utilizing services. Tech This Out’s panel will explore and examine how artist will be able to sell tokens to fans directly in order to raise funds for creative projects.
RIGHTSTECH: The Art of Artificial Intelligence
4:00 PM - 4:30 PM
Pacific III
From music and movies, to fine arts, stock photography, journalism and literature, the number of works produced by, or with the help of artificial intelligence systems is growing rapidly. How will the increasing use of A.I. impact human creators? Who owns the rights to machine-made works?
4:30 PM - 5:00 PM
5:00 PM - 5:30 PM
Bayview Ballroom
This panel of top decision-makers discusses the future of monetization and new digital distribution models and platforms for premium video. What does it take to make successful premium video content to be distributed and monetized on multiple platforms and devices? How do you engage, empower, connect and monetize audiences across platforms? What trends and developments are the most important to the future direction of the industry?
5:30 PM - 6:00 PM
Bayview Ballroom
6:00 PM - 7:00 PM
Bayview Ballroom
9:30 AM - 9:40 AM
Bayview Ballroom
SPEAKER:
Ned Sherman, Partner, Manatt Digital; Founder, Digital Media Wire
Ned Sherman, Partner, Manatt Digital; Founder, Digital Media Wire
Ned Sherman
Partner, Manatt Digital;
Founder, Digital Media Wire
9:40 AM - 10:15 AM
Bayview Ballroom
Visionary presenters give their perspectives on the future of brands, marketing and entertainment followed by Q/A.
10:15 AM - 10:45 AM
Bayview Ballroom
This panel of industry heavy weights tackles our conference theme – “The Power of Direct and Digital” – a theme that speaks to the massive shift underway in the media landscape as consumers are empowered by new technologies, platforms and devices that are enabling them to access media and entertainment content - video, games, music, comics and books - on their own terms - whenever and however they want. How are media companies and brands harnessing the power to own
their customer relationships and engage directly with consumers? How are digital technologies, platforms and devices being used to open new channels, broaden customer reach and drive revenue?
their customer relationships and engage directly with consumers? How are digital technologies, platforms and devices being used to open new channels, broaden customer reach and drive revenue?
10:45 AM - 11:15 AM
Bayview Ballroom
11:15 AM - 11:45 AM
11:45 AM - 12:15 PM
Bayview Ballroom
11:45 AM - 12:15 PM
Sierra
Games/esports: women in gaming
11:45 AM - 12:15 PM
Promenade
This panel of women leaders in the game industry will discuss the role of diversity in the games industry, including the challenges and opportunities to create a more balanced workforce and development teams that reflect the diversity of gamer culture and the population as a whole. The panel will share ideas and best practices to bring about change and increase diversity in the industry.
12:15 PM - 12:45 PM
Sierra
Quality video content is in demand with digital, television and cable networks competing to capture and retain viewers. This panel of industry experts will discuss the formats, genres and storytelling techniques that are in most demand, how competition is driving innovation and creativity and the winning formulas for success.
12:15 PM - 12:45 PM
Sierra
Podcasts are seeing a surge in popularity, despite having been around for over a decade. How are brands, advertisers, and talent cashing in on the recent podcast revolution?
12:15 PM - 12:45 PM
Pacific II
The panel will discuss the best of brand activations of esports teams, leagues, competitive gamers and streamers and the rapidly growing and evolving market for eSports.
MUSIC: EXPANDING MUSIC FESTIVALS THROUGH AR & LIVE STREAMING: CONNECTING BRANDS WITH VIEWERS AROUND THE WORLD
12:15 PM - 12:45 PM
Pacific III
Live video is no longer a secondary part of music festivals. It’s become an essential part of the marketability of the event and an additional revenue center as it opens up new inventory for brands to capitalize on to a worldwide audience. This panel will discuss how festivals and their partners are creating experiences where viewers can connect with fellow audience members and truly feel part of the event - while brands can engage the digital audience without being overly intrusive.
12:15 PM - 12:45 PM
Promenade
From music in movies and games, to characters in books and video, IP often crosses industry categories. But industries don’t always speak the same language when it comes to rights and royalties. How can different sectors work together more efficiently? What can each learn from the other?
12:45 PM - 2:00 PM
2:00 PM - 2:30 PM
Bayview Ballroom
2:30 PM - 3:00 PM
Bayview Ballroom
3:00 PM - 3:30 PM
3:30 PM - 4:00 PM
Sierra
Televised sports have historically been, and continue to be, the scoring machine of content formats when it comes to aggregating large audiences. While most other legacy categories have faded under a strong pass rush of new distribution platforms, sports programming continues to consistently attract fans and put points on the revenue scoreboard. That is why every major OTT platform has signed free agent deals with rights owners as a cornerstone of their content offerings. And more recently, the direct-to-consumer category has created yet more opportunities for teams and leagues to monetize their offerings. How are the X’s and O’s moving across this landscape? Who will be the winners and losers? Join our all-star panel as we swing for the fences.
3:30 PM - 4:00 PM
Sierra
Digital influencers can be instrumental to getting content, services, and products in front of the right audiences. Still, brands walk a fine line between managing the message and allowing room for influencer authenticity. What are the most effective strategies today for working with influencers and what are the metrics that determine success?
3:30 PM - 4:00 PM
Promenade
The roll-out of LBE centers in the U.S. and globally is creating a high demand for quality AR/VR/MR LBE content as well as new monetization opportunities for both established franchise and new original content. This panel will discuss the latest developments in LBE. How do you develop successful AR/VR/MR LBE content? What are the different considerations in working with licensed IP versus original IP?
3:30 PM - 4:00 PM
Pacific II
3:30 PM - 4:00 PM
Pacific III
From the Music Modernization Act, to the E.U. Copyright Directive, to the copyright small-claims court, privacy laws and antitrust reviews, the regulatory landscape for rights management, licensing and usage is shifting around the world. How will the new rules affect rights owners and the business of licensing?
4:00 PM - 4:30 PM
Bayview Ballroom
With the 2020 Presidential Election looming, this panel will examine how brands, networks, advertisers, and social platforms plan to approach the changing landscape of political advertising.
4:00 PM - 4:30 PM
Sierra
Digital influencers can be instrumental to getting content, services, and products in front of the right audiences. Still, brands walk a fine line between managing the message and allowing room for influencer authenticity. What are the most effective strategies today for working with influencers and what are the metrics that determine success?
4:00 PM - 4:30 PM
Pacific II
Social content platforms are evolving past simple post-like-and-comment formats like Twitter and Facebook. The next wave is more like call and response with the viewers getting directly involved with content creation. From livestreaming, where viewers influence content creation in real time, to short-form video platforms where entire memes riff off of one post and songs go viral overnight, how fans interact with artists on socials is changing dramatically. What are the platforms to watch out for and how do you know which ones to join?
4:00 PM - 4:30 PM
Pacific III
From music, to filmmaking, to publishing, new technologies and platforms are creating ever-more tools for creators to go it alone, without a label, studio or publisher. This panel will examine how artists can the newest tools to take control of their careers.
4:00 PM - 4:30 PM
Promenade
This panel of startups, investors and advisors discuss the current climate and strategies for capital raising, strategic partnerships and M&A.