BRANDS AND CREATORS: THE RISE OF THE INDEPENDENT STUDIO

As the lines between social media and entertainment blur, a new generation of creators and producers are redefining what it means to build IP, community, and fandom from the ground up. Join Mad Realities, Doing Things, and London Alley for a conversation about the rise of social-first storytelling—from democratized casting and participatory formats to viral series that live across TikTok, YouTube, and beyond. This panel will explore how these companies are creating hit shows without traditional gatekeepers, turning internet-native concepts into franchises, and setting a new blueprint for the future of entertainment.