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TV + Streaming: The Future of Ad-Supported Models

February 7, 2023
11:00 AM - 11:45 AM PT
The over-the-top television market is large and growing, and expected to increase at an 11% CAGR over the next five years (PwC’s Entertainment & Media Outlook 2022-2026) with targeted growth from international expansion, bundling and new ad-supported AVOD and FAST streaming offerings. This panel will discuss the ad-supported strategies for growth in this highly competitive market. What innovations, business models and features of ad-supported AVOD and FAST will fuel growth in the marketplace?

Panelists:
- Erica Borgo, Senior Director, Global Ad Product Experience, Warner Bros. Discovery
- Andrea Downing, President, PBS Distribution
- Brian Kline, President, Penthera
- Oswald Mendez, Chief Marketing Officer, Canela Media

Moderator:
- Colin Dixon, Chief Analyst & Founder, nScreenMedia
Erica Borgo,
Senior Director, Global Ad Product Experience,
Warner Bros. Discovery
Andrea Downing,
President,
PBS Distribution
Brian Kline,
President,
Penthera
Oswald Mendez,
Chief Marketing Officer,
Canela Media
Colin Dixon,
Chief Analyst & Founder,
nScreenMedia