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  • 2020
  • 2019

Sessions Info

BRANDS/ADVERTISING: THE ENTERTAINMENT MARKETING MIX: STRATEGIES FOR IMPACT

February 06, 2020
3:30 PM - 4:00 PM
Sierra

Sessions Info

February 05, 2019 
9:40 AM - 10:15 AM
Bayview Ballroom 

Linda Ong

Chief Culture Officer,
Civic Entertainment Group
Linda Ong is the Chief Culture Officer at CIVIC, a Seacrest Global Group company, one of the nation’s most award-winning marketing services. As head of the cultural insights practice, Ong leads a team of analysts devoted to helping clients navigate consumer sensibilities in fast-changing times. By translating cultural shifts into actionable takeaways, she and her team ensure that brand marketers, content creators and researchers stay ahead of the curve with their audiences. Formerly the CEO and Founder of TruthCo., an omnicultural branding and insights firm, Ong has been at the center of some of the most high-profile brand transformations in the media and entertainment industry over the past 20 years and was named one of Fast Company’s 100 Most Creative People in Business in 2014. A thought leader in the space, Linda has led sessions at Advertising Week, Variety's Massive Summit, PromaxBDA the Conference; and is a sought-after industry source for media publications such as Business Insider, The Hollywood Reporter, Variety, USA Today, VICE, and many more.