As Head of Sales and Business Development at 9GAG, Russell Schneider has spearheaded a US brand presence out of their New York office, while leading brand partnerships and the company's media advertising revenue. He is charged with accelerating the company's stated goal of diversification through influencer and content marketing, as well as an increased emphasis on launching 9GAG's new content studio.
Previously, Schneider served as Playboy Enterprise's first Executive Director of Integrated Sales, where he played an instrumental role in the launch of Playboy's SFW (safe-for-work) digital launch and monetization strategy where he built the go-to-market blueprint. At Playboy, his responsibilities included oversight of the national sales team, revenue operations, marketing, brand positioning, and partnerships. Prior to Playboy, Schneider started his journey in the branded entertainment space in 2008, where he oversaw digital sales and business development at IndieClick Media Group, where his revenue contributions led to their acquisition by Demand Media (now Leaf Group).
Throughout his career, Schneider has led innovative programs with a wide array of fortune 500 brands in the US. As a sales leader, he has driven significant YOY revenue growth and profitability. His early career included Director positions at Complex and Demand Media. He currently resides in Manhattan, with his wife and son.