Distribution platforms are constantly evolving and offering more ways for brands to engage their consumers, each with varying results. With each change, there is an investment of time, money, and experimentation. Additionally, pop-up blockers are affecting views as consumers seek an interruption-free digital lifestyle. Hear from leaders in their field discuss what worked, what hasn’t, and what they’ve learned to keep delivering value to their consumers.
PANELISTS:
Chris Borelli, VP, Brand Partnerships, IMGN Media
Katie Ioffe, Director of Digital Marketing, Mattel
Robert Schefferine, VP Production, ABC Entertainment Marketing, Disney ABC Television Group
Russell Schneider, Head of Sales & Business Development, 9GAG
MODERATOR: Tim Peterson, Senior Reporter, Digiday
PANELISTS:
Chris Borelli, VP, Brand Partnerships, IMGN Media
Katie Ioffe, Director of Digital Marketing, Mattel
Robert Schefferine, VP Production, ABC Entertainment Marketing, Disney ABC Television Group
Russell Schneider, Head of Sales & Business Development, 9GAG
MODERATOR: Tim Peterson, Senior Reporter, Digiday
