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BRANDS/ADVERTISING: Platform-Specific Content: Adapting To The Changing Distribution Landscape

February 04, 2019
12:15 PM - 12:45 PM
Promenade
Distribution platforms are constantly evolving and offering more ways for brands to engage their consumers, each with varying results. With each change, there is an investment of time, money, and experimentation. Additionally, pop-up blockers are affecting views as consumers seek an interruption-free digital lifestyle. Hear from leaders in their field discuss what worked, what hasn’t, and what they’ve learned to keep delivering value to their consumers. 

PANELISTS:
Robert Schefferine, VP Production, ABC Entertainment Marketing, Disney ABC Television Group

PANELISTS

Robert Schefferine
VP Production, ABC Entertainment Marketing,
Disney ABC Television Group