Julia leads branded content and media Sales for pocket.watch, a new media brand targeted at Gen Alpha kids. She is passionate about the power of authentic creators with a dedicated fan base, and an interest in business built from audience led her to the world of online content creators. An entire market now exists comprised of DIY makers who never expect fans to pay for their content, yet who can create viable revenue streams based around a deeply engaged following. From licensing and merchandise to endorsements and sponsorships, the opportunities for creativity around the business match the creativity found in these creators. Julia is excited to bring that passion and creativity to pocket.watch and its partners. Since joining pocket.watch, Julia has tripled YOY Branded Content Sales and has built out a media sales division. She graduated with honors from the University of Virginia with a dual concentration in Media Studies and Philosophy. Most recently, she had her own digital media start-up in New York. Prior to that, she was Director of Audience Strategy at Maker Studios through its acquisition by The Walt Disney Company.