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BRANDS/ADVERTISING: The Age Of Consumer-First Marketing: Bridging Content & Commerce

February 05, 2019
12:15 PM - 12:45 PM
Content is one of the most powerful drivers of brand experiences, whereby marketers become storytellers, compelling consumers to not only listen and learn, but to also engage. And just as content consumption has evolved, so has consumer purchasing behavior. In an always-connected mobile ecosystem, consumers are making more informed purchase decisions through both digital and physical showrooming. We will explore the how these new tools are informing content creation, reshaping media planning, and ultimately drive sales for brands and retailers.