There is a lot of media hype around the potential for artificial intelligence (AI) to bring about generational change in the games, media and entertainment industries, enhancing productivity, benefiting work flow processes and opening up new business models. The reality, however, may be the “peak of inflated expectations” according to IT research firm Gartner (August 2023 Report). This panel of experts will provide a reality check and discuss the opportunity in the context of the challenges of implementing AI in games, media and entertainment businesses today. What are the use cases today? What will it take for AI to emerge with tangible benefits?