STREAMING/TV/MOVIES TRACK: THE FUTURE OF THE TELEVISION BUSINESS

While the business of television – how shows get made, distributed and marketed – continues to evolve with the major streaming services playing a significant role, cable and broadcast television combined continues to be the dominant form of viewership at 49.6% of U.S. viewing compared to 39.6% for streaming (Nielsen). At the same time, streaming viewership continues to grow. What do these trends suggest about the future of the television business? How are today’s leaders evolving their businesses to reach audiences and satisfy consumers’ appetite for content?