President, The Story Lab (Dentsu Aegis Network)
As President of The Story Lab, Shannon helps her clients create storytelling solutions that allow them to plan, develop and leverage content to deepen relationships with audiences across their bought, owned and earned ecosystems. She is a pioneer in building the content arm of a global media conglomerate, leading the global expansion of The Story Lab with a strategic vision anchored in the belief and practice of a truly integrated content and media approach.
Through her extensive background in content strategy development, combined with relationships in the sports, entertainment, and publisher worlds, Shannon guides her clients through the complex landscape of content, media, and tech opportunities to create sustainable planning and implementation to optimize effectiveness and return.
Shannon is actively sought after for her thought leadership: she’s been fortunate enough to judge industry awards shows ranging from The Effies to The Mashies; has spoken on panels for nextMedia, Producedby and Videonomics; penned pieces for publications such as Adweek and Little Black Book and was recently named to The Internationalist magazine’s 2015 Agency Innovators.
Previously, Shannon had her own consulting company where she worked with clients across all areas of monetization, sales packaging, and strategy related to content, intellectual property development, and licensing. Clients included J & J/Ensemble, Aegis Media/The Story Lab, FremantleMedia, AIM Productions, Sweety High, and Disney Digital. With her extensive experience in television, digital media, social media and live events, she has led Marketing, Sales and Business Development teams at entertainment powerhouses such as Warner Bros, 19 Entertainment, Mark Burnett Productions and FremantleMedia.
Prior to transitioning into entertainment, Shannon worked at MasterCard International in Advertising, as well as Octagon Marketing overseeing MasterCard’s sponsorship of the FIFA World Cup, MLB and NFL Teams.
Shannon holds an MBA and a BA in Japanese from the University of Oregon. She is also active as a special needs parent, dedicating her time to education advocacy and research. She currently sits on the Los Angeles Board of the March of Dimes as well as the Board of the National Angelman Syndrome Foundation.
As brands continue to transition away from traditional advertising to digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today, more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of […]